OttoKit
OttoKit keeps widening its WordPress trigger surface one plugin at a time
Comparison · Mkt Auto
Craft CMS vs Ortto
A side-by-side editorial comparison of Craft CMS and Ortto — release velocity, themes, recent moves, and the top alternatives to consider.
Craft CMS vs Ortto: at a glance
What is Craft CMS?
Craft 6's alphas keep converting the plugin API, one removal at a time
Craft is running two lines with very different energy. The 5.10 maintenance branch ships one-bug releases hours apart and nothing else. Craft 6 is in its seventeenth alpha, still migrating onto Laravel: alpha 17 removes Plugin::settingsHtml() in favour of a settingsForm() built on the Control Panel Form system, replaces the Pane.vue component with a craft-pane web component, and moves another management command onto Laravel's schema API.
What is Ortto?
Ortto ships an MCP integration to make customer and marketing data reachable from AI assistants.
Ortto's late-March release ships a Model Context Protocol integration that exposes Ortto's customer and marketing data to AI assistants. Around it sits a heavy run of integration and journey work: Microsoft Dynamics 365 connector, Humanitix integration, Business fields as account-level merge tags, AB-campaign resend to non-openers, journey exit-criteria evaluation on resume, Salesforce sync improvements, and WhatsApp video/media in Talk. The crawler also captured a subscription-form fragment.
Craft CMS vs Ortto: editorial side-by-side
Craft CMS
6.3MKT AUTO
Craft 6's alphas keep converting the plugin API, one removal at a time
◆ Current state
Craft is running two lines with very different energy. The 5.10 maintenance branch ships one-bug releases hours apart and nothing else. Craft 6 is in its seventeenth alpha, still migrating onto Laravel: alpha 17 removes Plugin::settingsHtml() in favour of a settingsForm() built on the Control Panel Form system, replaces the Pane.vue component with a craft-pane web component, and moves another management command onto Laravel's schema API.
◆ Where it's heading
The pattern established at alpha 14 has not changed shape, only advanced: every alpha retires another Yii-era extension point and re-lands it on the new stack, with craftcms/yii2-adapter carrying the compatibility burden. Alpha 17 adds an Inertia-native slideout system that renders any CpScreenResponse as an in-page panel, which is the control panel moving from a legacy JavaScript layer to a genuinely Inertia/Vue one rather than wrapping it. The long fix list — stale permission trees, autosave firing on unchanged values, provisional drafts created on page open, queue jobs stuck reserved — reads as the cost of that churn being paid down alpha by alpha.
◆ Prediction
Expect further alphas that remove specific Yii-era plugin APIs with adapter fallbacks, and the 5.10 line to keep shipping single-fix patches until a Craft 6 beta absorbs the team's attention.
Ortto
1.3MKT AUTO
Ortto ships an MCP integration to make customer and marketing data reachable from AI assistants.
◆ Current state
Ortto's late-March release ships a Model Context Protocol integration that exposes Ortto's customer and marketing data to AI assistants. Around it sits a heavy run of integration and journey work: Microsoft Dynamics 365 connector, Humanitix integration, Business fields as account-level merge tags, AB-campaign resend to non-openers, journey exit-criteria evaluation on resume, Salesforce sync improvements, and WhatsApp video/media in Talk. The crawler also captured a subscription-form fragment.
◆ Where it's heading
Ortto is positioning as the marketing-automation tool whose data is reachable from AI agents — that's the MCP bet — while keeping integration breadth competitive against HubSpot and ActiveCampaign for mid-market customers. Recent emphasis on Salesforce, Dynamics 365, Calendly, Humanitix, and Raisely shows the team prioritizing inbound integrations over deeper journey logic.
◆ Prediction
Expect agentic features built on top of MCP: AI-driven journey suggestions, chat-prompted segment building, AI-written campaigns that draw on real customer history. Plus continued integration expansion — Salesforce parity work and probably HubSpot interop.
Alternatives to Craft CMS and Ortto
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Craft CMS or Ortto.
Joomla
Two security releases ship the same day, and 6.2 finally clears alpha
Buttondown
Buttondown ships almost daily, and most of it is someone else's bug report closed.
Flodesk
Flodesk just moved its analytics out of the dashboard and into Claude and ChatGPT.
Formidable Forms
Formidable widens MCP compatibility and locks down signature files
Mailtrap
Mailtrap is assembling a full email operations platform, one category step at a time
See all Craft CMS alternatives → · See all Ortto alternatives →
Recent activity from Craft CMS and Ortto
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 13h agoCraft CMSAlpha 17 retires plugin settingsHtml and adds Inertia slideouts
- 13d agoCraft CMSAlpha 16 fixes double-required migrations and a widget gap
- 13d agoCraft CMS5.10.13.2 fixes a SQL error on empty Categories fields
- 14d agoCraft CMS5.10.13.1 restores rendering of sanitized SVGs
- 14d agoCraft CMSCraft 6 swaps its image pipeline to intervention/image and libvips
- 27d agoCraft CMSCraft 6 alpha 14 breaks plugin providers and lifecycle hooks ⚡
- 4mo agoOrttoWhat's New at Ortto - Microsoft Dynamics 365 integration, new journey features and more
- 4mo agoOrttoBy connecting Ortto via MCP, you make your AI assistant context-aware: ⚡
- 5mo agoOrttoAs 2025 comes to a close, there’s one thing we wanted to say first - thank you!
- 10mo agoOrttoVideo and media support for WhatsApp
- 11mo agoOrttoSalesforce updates, WhatsApp in Talk and Raisely coming soon..
Frequently asked questions
What is the difference between Craft CMS and Ortto?
They serve adjacent needs but don't currently overlap on shipped themes. Craft CMS is currently shipping more aggressively (velocity 6.3 vs 1.3), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Craft CMS better than Ortto?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Craft CMS is currently shipping more aggressively (velocity 6.3 vs 1.3), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Craft CMS?
Top Craft CMS alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Craft CMS alternatives" section above for the current picks, or visit /alternatives/craft-cms for the full list with editorial commentary on each.
What are the best alternatives to Ortto?
Top Ortto alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Ortto alternatives" section above for the current picks, or visit /alternatives/ortto for the full list with editorial commentary on each.