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Comparison · Mkt Auto
Formaloo vs Sulu
A side-by-side editorial comparison of Formaloo and Sulu — release velocity, themes, recent moves, and the top alternatives to consider.
Formaloo vs Sulu: at a glance
What is Formaloo?
Formaloo is turning its form builder into something you describe rather than configure.
Formaloo runs a monthly release train, and the last few cycles moved it from a form builder to a workspace platform: portals with domain-restricted signup, workspace-level Themes, teams, timezone-consistent records, and voting on Kanban and Gallery boards. July's Magic Logic release is the turn — form logic, previously a rule system learned field ID by field ID, can now be generated from a plain-English description and reviewed as readable rules before it applies. The two cycles since are smaller: ranking and slider fields, Unsplash in the image picker, per-page covers.
What is Sulu?
Sulu ships 2.6 and 3.0 in lockstep, and the 3.0 line still reads like a maintenance branch.
Sulu is a Symfony-based CMS for developer-built sites, and its release process is a synchronised pair: every 3.0.x patch ships within a minute of the matching 2.6.x patch, carrying largely the same pull requests. Six releases in five months — 3.0.8/2.6.25, 3.0.7/2.6.24, 3.0.6/2.6.23 — are almost entirely fixes, editor upgrades and framework compatibility work. A security advisory was patched across both branches in March.
Formaloo vs Sulu: editorial side-by-side
Formaloo
6.3MKT AUTO
Formaloo is turning its form builder into something you describe rather than configure.
◆ Current state
Formaloo runs a monthly release train, and the last few cycles moved it from a form builder to a workspace platform: portals with domain-restricted signup, workspace-level Themes, teams, timezone-consistent records, and voting on Kanban and Gallery boards. July's Magic Logic release is the turn — form logic, previously a rule system learned field ID by field ID, can now be generated from a plain-English description and reviewed as readable rules before it applies. The two cycles since are smaller: ranking and slider fields, Unsplash in the image picker, per-page covers.
◆ Where it's heading
Two threads are converging. The platform thread keeps replacing per-object configuration with workspace-level systems — Themes, timezone, teams, cleanup — so an admin sets something once and every form inherits it. The AI thread is aimed squarely at the setup cost of that system, and Magic Logic's design (generate, list every rule in plain text, then apply) suggests Formaloo wants AI authoring configuration rather than running at response time.
◆ Prediction
Expect the Magic Logic pattern — describe, preview as readable rules, apply in one click — to spread to the other configuration surfaces these release notes keep calling time sinks: themes, portal access rules, and data block setup.
Sulu
5.0MKT AUTO
Sulu ships 2.6 and 3.0 in lockstep, and the 3.0 line still reads like a maintenance branch.
◆ Current state
Sulu is a Symfony-based CMS for developer-built sites, and its release process is a synchronised pair: every 3.0.x patch ships within a minute of the matching 2.6.x patch, carrying largely the same pull requests. Six releases in five months — 3.0.8/2.6.25, 3.0.7/2.6.24, 3.0.6/2.6.23 — are almost entirely fixes, editor upgrades and framework compatibility work. A security advisory was patched across both branches in March.
◆ Where it's heading
Three threads run through the pairs. Editor upkeep is constant, with CKEditor moving to 47 LTS and then 48 and the fallout — table widgets, webpack font builds — fixed release by release. Framework compatibility is the second: Request->get calls replaced for Symfony 8, PHPUnit 13 and PHPStan kept green on lowest dependencies. The third and most interesting is data-model cleanup on the 3.0 side, where tags migrated from names to IDs behind a newly added DoctrineMigrationsBundle, with smart-content filters reworked to match. What is not visible is any capability that exists on 3.0 and not on 2.6 — a major version that is not yet behaving like one.
◆ Prediction
Expect the paired-release rhythm to continue with more Symfony 8 preparation and CKEditor 48 fallout. The open question is when 3.0 starts receiving work that is not upmerged from 2.6; until then the major version number is not buying users anything.
Alternatives to Formaloo and Sulu
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formaloo or Sulu.
GetResponse
Ecommerce blocks keep landing while open tracking gets a regulatory escape hatch
Buttondown
Buttondown documents its events API, opening dashboard analytics to anyone who wants to pull them
Gumloop
The reporting layer arrives, and it counts what agents did and what they cost.
Customer.io
The AI agent moves into Slack, so operating Customer.io no longer means opening it.
n8n
Four release lines in parallel, and nearly every patch lands on the agent builder.
See all Formaloo alternatives → · See all Sulu alternatives →
Recent activity from Formaloo and Sulu
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 14d agoFormalooRanking fields to allow users submit priorities
- 22d agoFormalooUnsplash, per-page covers, and a cleaner dashboard.
- 1mo agoSuluSulu 3.0.8 validates selection filter params at build time
- 1mo agoSuluSulu 2.6.25 adds a redirect after SSO login
- 1mo agoFormalooMagic Logic generates form rules from a plain-English description ⚡
- 2mo agoFormalooPortal signup adds domain rules and magic-link registration
- 2mo agoSuluSulu 3.0.7 fixes smart-content filtering and speeds up indexing
- 2mo agoSuluSulu 2.6.24 upgrades CKEditor to version 48
- 3mo agoFormalooLet your team vote on what matters
- 3mo agoSuluSulu 3.0.6 migrates tag names to IDs with Doctrine migrations
- 3mo agoSuluSulu 2.6.23 moves to CKEditor 47 LTS and preps Symfony 8
- 3mo agoFormalooWorkspace Themes replace per-form design configuration
Frequently asked questions
What is the difference between Formaloo and Sulu?
They serve adjacent needs but don't currently overlap on shipped themes. Formaloo is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Formaloo better than Sulu?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Formaloo is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Formaloo?
Top Formaloo alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Formaloo alternatives" section above for the current picks, or visit /alternatives/formaloo for the full list with editorial commentary on each.
What are the best alternatives to Sulu?
Top Sulu alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Sulu alternatives" section above for the current picks, or visit /alternatives/sulu for the full list with editorial commentary on each.