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Comparison · Mkt Auto
Gumloop vs Pushwoosh
A side-by-side editorial comparison of Gumloop and Pushwoosh — release velocity, themes, recent moves, and the top alternatives to consider.
Gumloop vs Pushwoosh: at a glance
| Feature | Gumloop | Pushwoosh |
|---|---|---|
| Sector | Mkt Auto | Mkt Auto |
| Velocity score | 7.5 | 8.8 |
| Sparks · 30d | 1 | 0 |
| Top themes | ai agents, artifacts, agent evaluations, workflow automation | marketing-automation, commerce, shopify, journeys |
| Last editorial update | 2d ago | 2mo ago |
| Website | — | Visit → |
What is Gumloop?
Gumloop 13.1 lets live artifacts drive agents through the SDK and opens outputs in Office.
Gumloop ships a numbered release every few days. In October it gave agents a real browser (12.0), agent-owned secrets, team sharing and embeddable AI artifacts, then 13.0 rebuilt the agent harness for longer work and added organization-wide evaluations. 13.1 lets scripts in live artifacts message, create and list agents, artifacts, skills and teams through the Gumloop SDK, opens agent-made files in Google Workspace or Microsoft Office, and lets agents on a call run long tasks in the background while they keep talking.
What is Pushwoosh?
Pushwoosh is wiring itself into the storefront it used to just message
The dated August batch gave SMS and WhatsApp the send events and standalone send path email already had, and let journeys consume webhook response data mid-run. A larger undated wave has landed since, and it points somewhere else: Shopify storefront event tracking pulls product views, add-to-cart and checkout steps in through the theme embed, YML joins the Product Catalog feed formats, and per-product clicks and revenue now appear in email statistics. Journey logic also grew more relative, with Condition split able to compare two attributes on the same user and to filter dates by days ago or ahead.
Gumloop vs Pushwoosh: editorial side-by-side
Gumloop
7.5MKT AUTO
Gumloop 13.1 lets live artifacts drive agents through the SDK and opens outputs in Office.
◆ Current state
Gumloop ships a numbered release every few days. In October it gave agents a real browser (12.0), agent-owned secrets, team sharing and embeddable AI artifacts, then 13.0 rebuilt the agent harness for longer work and added organization-wide evaluations. 13.1 lets scripts in live artifacts message, create and list agents, artifacts, skills and teams through the Gumloop SDK, opens agent-made files in Google Workspace or Microsoft Office, and lets agents on a call run long tasks in the background while they keep talking.
◆ Where it's heading
The product is moving from building agents to operating them at org scale, and artifacts are turning into small apps that can control agents themselves. Model access is also being made easier to manage, with families, deprecation dates and fallback visibility.
◆ Prediction
Expect more of the SDK exposed to artifacts and further evaluation and Insights controls at the usual weekly pace; the entries don't show pricing changes.
Pushwoosh
8.8MKT AUTO
Pushwoosh is wiring itself into the storefront it used to just message
◆ Current state
The dated August batch gave SMS and WhatsApp the send events and standalone send path email already had, and let journeys consume webhook response data mid-run. A larger undated wave has landed since, and it points somewhere else: Shopify storefront event tracking pulls product views, add-to-cart and checkout steps in through the theme embed, YML joins the Product Catalog feed formats, and per-product clicks and revenue now appear in email statistics. Journey logic also grew more relative, with Condition split able to compare two attributes on the same user and to filter dates by days ago or ahead.
◆ Where it's heading
Two projects are converging. The channel-parity work is close to finished, with SMS and WhatsApp now carrying the events, standalone sends and attribution that email had. The newer and more consequential one is commerce: having added a Product Catalog, Pushwoosh is now collecting the storefront behaviour that catalog is meant to act on and reporting revenue back per product. That gives it the ingest, the data and the measurement for the commerce loop rather than only the send step in the middle of it. Journey conditions are meanwhile shifting from fixed comparisons toward per-user relative ones.
◆ Prediction
With storefront events arriving and catalog data in place, triggered abandoned-cart and browse-abandonment journeys built on those events are the obvious next assembly. Expect the Shopify path to be generalised to other storefronts, since the catalog feed formats already are.
Alternatives to Gumloop and Pushwoosh
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gumloop or Pushwoosh.
Activepieces
Activepieces backports October's Node.js security update to five release lines.
Buttondown
Buttondown closes an API send loophole and blocks confirmation-email floods in its daily fixes.
Formidable Forms
Formidable Forms 7.0.1 makes the builder preview reflect more Pro settings as they change.
Pimcore
Pimcore 2026.3.3.1 tightens the Twig sandbox again, two days after 2026.3.3.
SendPortal
SendPortal resurfaces with a v4 patch release, its first tag since 2020.
See all Gumloop alternatives → · See all Pushwoosh alternatives →
Recent activity from Gumloop and Pushwoosh
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 3d agoGumloopGumloop 13.1: artifacts drive agents via SDK, open in Office
- 6d agoGumloopGumloop 13.0: revamped agent harness and org-wide evaluations ⚡
- 10d agoGumloopGumloop 12.5: artifacts call AI models and embed on any site
- 14d agoGumloopGumloop 12.4: agent-built MCPs, multi-account apps, team sharing
- 16d agoGumloopGemini 4 Argon and Muse Wonder
- 20d agoGumloopAgent-Owned Secrets
- 2mo agoPushwooshRename subscription form field labels
- 2mo agoPushwooshNew send events for SMS and WhatsApp
- 2mo agoPushwooshAnimation timing for modal Rich Media
- 2mo agoPushwooshBring webhook response data into a journey ⚡
- 2mo agoPushwooshUse a subscription form as your Web popup content
- 2mo agoPushwooshSend one-time WhatsApp messages
Frequently asked questions
What is the difference between Gumloop and Pushwoosh?
They serve adjacent needs but don't currently overlap on shipped themes. Pushwoosh is currently shipping more aggressively (velocity 8.8 vs 7.5), with 0 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Gumloop better than Pushwoosh?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Pushwoosh is currently shipping more aggressively (velocity 8.8 vs 7.5), with 0 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Gumloop?
Top Gumloop alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Gumloop alternatives" section above for the current picks, or visit /alternatives/gumloop for the full list with editorial commentary on each.
What are the best alternatives to Pushwoosh?
Top Pushwoosh alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Pushwoosh alternatives" section above for the current picks, or visit /alternatives/pushwoosh for the full list with editorial commentary on each.