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AWeber

MKT AUTO
Velocity6.3

Email marketing and automation platform for small businesses

www.aweber.com ↗

AWeber is moving the console out of the browser and into the chat window

mcp-connectoremail-marketingai-authoringattributionengagement-analytics
◆Current state
AWeber ships small, user-visible features on a steady two-to-four-week rhythm, and the recent run is unusually coherent: automatic UTM tagging on every link, opens-and-clicks charts over the last 100 broadcasts, AI image editing inside the signup form builder, and visual inline form placement. The newest release puts AWeber in Claude's connector directory, so drafting a broadcast, adding subscribers, or pulling open and click rates happens in a conversation against live account data. The rest of the feed is search-oriented marketing education that carries no product change.
◆Where it's heading
Two threads run through this window and they are converging. One is measurement — UTM tagging, engagement charts, outlier comparison — building a record of what each send actually did. The other is generation, where the AI builders moved from producing forms to editing the images inside them. The Claude connector is what makes the pair useful without the app open: the analysis surface and the authoring surface both become things you ask for rather than navigate to.
◆Prediction
The connector's surface should widen from broadcasts and subscriber lookups toward the automation and landing-page objects the AI builders already create. Whether AWeber treats chat as a companion to the console or as the primary interface is not something these entries settle.

◆Recent moves

  1. 9d ago

    Run Your Email Marketing From Claude With AWeber’s New Claude Connector

    ⚡ SPARK

    The point where the measurement and AI-authoring threads of the last two months become usable without opening AWeber at all. Broadcast drafting, subscriber management, and performance stats all move into a chat surface backed by live account data.

    View source ↗
  2. 12d ago

    Spot High and Low Engagement at a Glance with New Sent Messages Charts

    Engagement reporting gets visual: an opens-and-clicks timeline across up to 100 recent broadcasts and a bubble chart that sizes each send by volume so results compare across list sizes. Part of the measurement half of the current arc, and the data the Claude connector now reads back.

    View source ↗
  3. 1mo ago

    Your Email Links Automatically Show Up In Google Analytics

    Every link in every email is tagged with UTM parameters at send time, campaign-labelled by subject line, with existing custom parameters left intact. On by default, which is the aggressive choice — it makes email attribution appear in Google Analytics without anyone opting in.

    View source ↗
  4. 1mo ago

    Enhance Your Images in the AI Builder

    AI image editing lands in the signup form builder — prompt-driven branding, scene replacement, flaw fixes, and text overlays, with edits saved as separate files. The AI builders shift from generating containers to editing the assets inside them, with the email and landing page builders named as next.

    View source ↗
  5. 1mo ago

    Put Your Signup Form Exactly Where You Want It

    Inline signup forms can now be placed by clicking the spot on a live page instead of pasting embed code. A concrete removal of the HTML step that keeps non-technical users dependent on someone else to ship a form.

    View source ↗
  6. 2mo ago

    14 Types of landing pages: What each one does and when to use it

    A long reference post cataloguing landing page types. Search-oriented education from the same blog that carries the release notes; no product change attached.

    View source ↗