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Bandwidth

COMMS
Velocity6.3

Communications platform offering voice, messaging, and emergency APIs

www.bandwidth.com ↗

Bandwidth adds branded calling — the first move beyond closing self-service gaps.

cpaasbranded callingpstn replacementvoice qualityself-service
◆Current state
Most of Bandwidth's recent changelog reads as friction removal: Voice API debug logs surfaced in Voice Insights so customers stop opening tickets, self-service FOC date changes on port-in orders, MOS scores in the app, a longer delivery-receipt window. Identity Presentation breaks that pattern — it is a new product surface rather than a gap closed, putting brand name, logo and call reason on the recipient's handset with a pre-call authentication API to stop the display being spoofed.
◆Where it's heading
Two tracks. Coverage keeps expanding country by country toward full PSTN replacement — Brazil, Mexico and South Korea landed together — which is the wholesale carrier business growing its footprint. The newer track is moving up the stack into call identity and trust, where the product is not minutes but whether the call gets answered. Identity Presentation arriving as a beta built on third-party providers suggests Bandwidth is assembling that layer rather than building it outright.
◆Prediction
Expect Identity Presentation to move from beta to general availability with a defined pricing model, and the Identity Authentication API to be positioned alongside it as the anti-spoofing control. Country coverage announcements should continue on their steady cadence.

◆Recent moves

  1. 5d ago

    Identity Presentation – Beta

    ⚡ SPARK

    The first entry in months that adds a product line rather than removing friction. Identity Presentation puts brand name, logo and call reason on mobile handsets, and pairs with a pre-call Identity Authentication API so the display itself cannot be spoofed. It moves Bandwidth from selling connectivity toward selling whether the call is trusted enough to answer.

    View source ↗
  2. 9d ago

    Voice API debug logs — now available in Voice Insights

    Voice API debug logs — request history, webhook delivery attempts, HTTP response codes and BXML execution events — now appear in Voice Insights for all Voice API customers with no integration change. Squarely in the pattern of removing reasons to contact support, and one of the more useful instances: reconstructing a broken call flow from your own logs was genuinely painful.

    View source ↗
  3. 13d ago

    Self-Service of Short-Notice FOC Changes and Cancellations

    Port-in FOC dates can now be changed or cancelled up to ten minutes before the scheduled port, without a ticket. Number porting is where carrier operations are most manual, so pushing the cutoff this close to the event is a meaningful concession of control to customers.

    View source ↗
  4. 21d ago

    Voice Quality Metrics: MOS Scores

    MOS scores land in the Bandwidth App on both US and Universal Platform, giving enterprise IT teams a perceived-quality metric rather than raw delivery stats. Gated to Silver, Gold and legacy Premium Plus support plans, which makes it as much a support-tier differentiator as a feature.

    View source ↗
  5. 1mo ago

    Messaging Delivery Enhancements

    A message-sent callback now fires when a message reaches the carrier network, splitting send confirmation from full delivery confirmation, and the delivery-receipt window extends from 12 to 73 hours. The window change is the substantive one — premature message-delivery-expired statuses were reporting failures that had not happened.

    View source ↗
  6. 1mo ago

    10DLC Registration Center – API Access

    10DLC campaign registration moves into Registration Center as a single home for messaging registrations, with early access API support in the US and Canada. Making registration programmatic is what lets platform customers onboard their own end customers without a human in the loop.

    View source ↗