← Back to all sparks
Drift logo

Drift

SUPPORTCOMMS
Velocity5.0

Conversational marketing and customer support platform

Drift, absorbed into the Salesloft-Clari stack, ships monthly agentic and admin bundles

salesloft-clari-mergersales-engagementagentic-aimcpconversationsenterprise-governance
Current state
Drift no longer ships as a standalone product — its changelog now flows through Salesloft's monthly release notes following the Salesloft-Clari merger, with Drift's chatbot settings appearing as one section among many. The cadence is a steady monthly digest spanning dialer, Outlook Connect, Conversations, and CRM sync. The clearest strategic thread is agentic: an MCP server for external AI tools, a Sales Strategist coaching agent, and AI call scoring.
Where it's heading
Expect Drift's identity to keep dissolving into the combined Salesloft/Clari revenue platform, with the monthly notes increasingly led by AI agent and Copilot features rather than Drift's conversational-marketing roots. Security and governance controls — recording visibility tiers, passcode-gated sharing, token rotation — are hardening in parallel, signaling an enterprise push.
Prediction
The next monthly release will likely deepen Clari-Salesloft integration and expand the MCP/agent surface, while Drift-branded features continue to appear only as a shrinking subsection.

Recent moves

  1. 3d ago

    July 2026 Release Notes

    July's bundle continues the enterprise-governance and agentic arc: tiered call-recording visibility, passcode-gated share links, a redesigned Outlook Connect Account view, and a Clari MCP server for enterprise Copilot customers. Broad but incremental, spanning admin controls and AI integration.

  2. 1mo ago

    June 2026 Release Notes

    June adds AI-adoption analytics (accounts and people researched, agent tasks completed), Cadence Collections for managing many cadences as one container, and multi-select Salesforce import — administrative depth aimed at larger teams.

  3. 1mo ago

    May 2026 Release Notes

    A lighter month, led by an AI Email Assistant in the compose window and new Agent Tasks metrics — small steps that keep the AI-drafting and agent-tracking themes moving.

    View source ↗
  4. 1mo ago

    May 2026 Release Notes (Salesloft)

    A near-duplicate of the May release notes carrying the same feature list with no additional content; the crawler captured the same release twice.

  5. 2mo ago

    April 2026 Release Notes

    A raw HTML scrape of the April release-notes page, duplicating the cleaner April entry and padded with site navigation and login boilerplate; retained only as a lower-quality copy.

    View source ↗
  6. 2mo ago

    April 2026 Release Notes

    ⚡ SPARK

    The month Salesloft's agentic direction became concrete: an MCP server exposing live Salesloft data to AI tools, plus a Sales Strategist coaching agent tied to the knowledge library — the strategic anchor the later monthly bundles build on.