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Frill

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Velocity6.3

Customer feedback platform combining feedback boards, product roadmaps, and changelog announcements.

frill.co ↗

Frill is turning its feedback board from a destination into something machines read on demand.

feedback-managementmcpai-summariesprogrammatic-accesschrome-extensionproduct-ops
◆Current state
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
◆Where it's heading
Frill is systematically removing the requirement to be in Frill. Capture moves to wherever the conversation already happens; retrieval moves to whatever assistant the team already uses. That reframes the product as the feedback store rather than the feedback interface, and the pricing decision reinforces it — putting MCP on every plan optimises for the corpus being queried, not for upsell. The earlier enterprise work (EU hosting, EntraID SSO, CSP) is what makes that store trustworthy enough to hold the data.
◆Prediction
Expect write paths to follow the read paths — an assistant that can already ask what users want will next be expected to file, merge and status ideas — and expect more capture surfaces beyond the browser extension.

◆Recent moves

  1. 6d ago

    Frill Chrome Extension is here!

    A Chrome extension for capturing ideas in the moment, with AI summaries that turn a sprawling help desk thread into a single clean idea. It is the capture-side counterpart to the MCP release: both are about Frill working without anyone opening Frill. Shipped as public beta back in the June notes, so this is the general release rather than a first appearance.

  2. 16d ago

    Introducing the new Frill MCP!

    ⚡ SPARK

    The MCP server that shipped as public beta in June is now a full release, closing the arc from npm SDK and multiple API keys to a machine-readable feedback corpus. It lands on every plan, which is the most consequential detail.

  3. 1mo ago

    Public npm SDK, Chrome extension, and MCP beta

    The month that laid the groundwork for the MCP release: a public npm SDK, a Chrome extension, multiple API keys, and MCP itself in public beta. Programmatic access is the through-line.

  4. 3mo ago

    Boost Until scheduling and announcement preview controls

    Scheduling and preview control for boosted announcements, plus in-platform help docs. Incremental polish on the announcement side while the API work built up behind it.

  5. 9mo ago

    EU hosting region, Cloudflare domains, richer idea API

    EU hosting for enterprise, Cloudflare custom domains, and markdown and attachment support on the comments and idea APIs. The data-residency and API groundwork that made larger customers viable.

  6. 11mo ago

    EntraID SSO, nine default languages, CSP hardening

    Microsoft EntraID SSO, nine default languages, and a content security policy. Enterprise-readiness work rather than new product surface.