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Hotjar

INFRA · APIS
Velocity0.0

Website heatmaps and behavior analytics

www.hotjar.com ↗

Hotjar's update feed stops in April 2025 — the arc it captures ended mid-sentence.

user-researchsession-replaysurveysusability-testingstale-feed
◆Current state
Hotjar's public update feed carries nothing newer than April 2025, and the entries it does carry arrive in duplicate pairs — a short stub and the full post, a few hours apart. What the archive shows is a product that spent 2024 and early 2025 expanding from passive observation (heatmaps, recordings) into active research: unmoderated User Tests, AI tagging of survey responses, and finally prototype testing.
◆Where it's heading
The direction visible in these entries is a move up the research stack — from watching what users did on a live site toward asking them questions and testing designs before they ship. User Tests removed the moderator, AI tagging removed the manual sorting of open-ended responses, and prototype testing removed the requirement that the thing being tested exist yet. Each step cut a person out of the research loop. Whether that arc continued past April 2025 is not something this feed can answer.
◆Prediction
No prediction is supportable from these entries. The feed has published nothing for over a year, so any claim about Hotjar's current direction would be invented rather than observed — the only honest read is that this channel has been abandoned or moved elsewhere.

◆Recent moves

  1. 1y ago

    Duplicate stub of the April 2025 Surveys and User Tests post

    A 229-character summary stub of the same April 2025 announcement captured in full elsewhere in the feed, three hours apart. Carried for completeness; the full entry holds the actual release detail.

    View source ↗
  2. 1y ago

    Prototype testing extends User Tests to designs that do not exist yet

    The last substantive entry in the feed, and the furthest step in Hotjar's move upstream: testing shifts from live websites to prototypes, so teams can validate a design before building it. It completes the progression that User Tests and AI survey tagging started.

    View source ↗
  3. 1y ago

    Duplicate stub of the User Tests launch post

    A 138-character stub duplicating the User Tests launch captured in full the same day. No distinct content.

  4. 1y ago

    Unmoderated User Tests bring usability testing in-product

    Hotjar adds structured usability testing that participants complete on their own, with no moderator scheduling or attending sessions. It is the first clear move past passive observation into asking users to perform tasks, and it sets up the prototype testing that follows five months later.

    View source ↗
  5. 2y ago

    Automatically tag survey responses

    AI categorizes and tags open-ended survey responses automatically, which is the bottleneck that keeps qualitative feedback from scaling. It fits the same pattern as User Tests — removing the person who previously had to sit in the middle of the research loop.

  6. 2y ago

    Customize the button labels in Surveys

    Survey button labels become editable to match brand wording. A cosmetic option on an existing surface, noted here only because the feed is sparse enough that it appears in the recent window.