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MailerLite

MKT AUTO
Velocity5.0

Email marketing software for growing businesses

www.mailerlite.com ↗

MailerLite rebuilds its email editors with an AI HTML agent and deepens e-commerce automation.

email-marketingai-editorecommerce-automationdigital-productscreatorsbrand-styles
◆Current state
MailerLite is broadening its email-marketing platform across three fronts: email authoring, e-commerce automation, and digital-product selling. Recent releases rebuilt both email editors (including an AI-assisted HTML editor), split and expanded e-commerce automation triggers, and streamlined brand-style management directly inside the builder.
◆Where it's heading
The direction is a more self-serve, AI-assisted creator-and-commerce suite: prompt-driven HTML email building, tighter product-to-automation flows (promote a Stripe product into a campaign in a few clicks), and richer e-commerce triggers. Expect continued investment in AI-in-the-editor and monetization features for creators selling digital products.
◆Prediction
Next likely moves: extending the in-editor AI agent beyond HTML into broader content generation, and deepening digital-product and commerce automation now that Stripe-backed product promotion is in place.

◆Recent moves

  1. 11d ago

    Save brand styles directly from the email builder

    Adds a 'Save as brand style' button in the email builder's Styles panel so colour changes push account-wide without leaving the email. A small workflow win that fits MailerLite's push to keep brand management inside the builder.

  2. 15d ago

    New e-commerce automation triggers

    Splits abandoned-cart automation into distinct Abandoned Cart and Abandoned Checkout triggers and adds a Purchase Frequency trigger, across WooCommerce, PrestaShop, Wix, Shoper, and the API. A meaningful deepening of the e-commerce automation surface.

  3. 1mo ago

    4 new email templates for writers

    Adds four new email templates for writers to complement the Simple editor. Routine content addition to the template gallery.

  4. 1mo ago

    ✍️ New email editors! Write, code, create in flow

    ⚡ SPARK

    The twin editor rebuild — a clean Simple editor plus an AI-assisted Custom HTML editor — is the clearest signal of where MailerLite is heading: faster, lower-friction email creation with AI in the authoring loop, complementing the drag-and-drop and brand-styles work around it.

  5. 2mo ago

    Automate your digital product sales!

    Lets users promote any digital or bookings product straight from its product page — with Stripe connected, one click spins up a campaign, site, or automation. Tightens the loop between selling digital products and marketing them.

  6. 2mo ago

    Automate your digital product sales!

    A near-duplicate of the same 'promote digital product sales' announcement (see the paired entry a day later); the crawler emitted it twice with slightly different copy. Flagged as a repeated changelog entry, not a distinct release.