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MailerLite

MKT AUTO
Velocity5.0

Email marketing software for growing businesses

www.mailerlite.com ↗

MailerLite keeps widening the gap between its simple editor and its drag-and-drop one

email-marketingeditorautomationecommerce-triggersbrand-styles
◆Current state
MailerLite is shipping steadily across three areas: the Simple Editor, automation workflows, and e-commerce triggers. The latest release gives the Simple Editor a Code block for raw HTML, per-heading and global font sizing, a full colour picker in place of eight preset swatches, and an embeddable Video block for YouTube and Vimeo. Automation gained copy-paste for every step type, not just emails.
◆Where it's heading
The Simple Editor is being built up toward the capability of the Drag and Drop and Nebula builders rather than kept deliberately minimal — raw HTML and video embeds are not simple-editor features in most tools. In parallel, the e-commerce trigger set is being decomposed into finer events: abandoned cart split from abandoned checkout, purchase frequency added, product triggers extended to variants. Both arcs point at the same thing, moving work that used to require an external tool or a support ticket into the product.
◆Prediction
Variant support looks set to roll out from Wix to the remaining store integrations, and the Simple Editor's feature gap with the drag-and-drop builders should keep narrowing.

◆Recent moves

  1. 5d ago

    Simple Editor: Code blocks, video, and more color control

    Four additions at once to the Simple Editor: a Code block for hand-written HTML, global and per-block heading sizes, a full colour picker replacing the eight preset swatches, and a Video block covering YouTube, Shorts and Vimeo. Continues the pattern of pulling drag-and-drop builder capability down into the simple one.

  2. 15d ago

    Copy and paste for any automation step

    Copy-paste extends from emails to every automation step — delays, conditions, actions, A/B tests — with keyboard shortcuts and paste-anywhere-valid placement. The documented caveats around conditions and A/B tests suggest a careful implementation rather than a shallow clone.

  3. 21d ago

    2 new templates, styled to match your brand 🎨

    Two additions to the branded template library, which pick up logo, fonts, colours and social links from the brand styles configured once at account level. Content rather than capability.

  4. 1mo ago

    Purchase specific product trigger gets variant support

    The purchase trigger can now target a specific product variant — size, colour, SKU — with variant data syncing from the store. Live on Wix only, with the other integrations staged behind it, which is the same phased rollout MailerLite used for its other e-commerce triggers.

  5. 1mo ago

    Save brand styles directly from the email builder

    Brand styles can be saved account-wide from inside the email builder instead of via Account Settings, with a preview of what will change. A small workflow change that removes a context switch from a frequent task.

  6. 2mo ago

    New e-commerce automation triggers

    Abandoned cart is split into two triggers — cart abandonment before checkout starts, and the renamed Abandoned Checkout — with a Purchase Frequency trigger added alongside. Existing automations migrate automatically, which is the detail that makes this a refinement rather than a disruption.