LoginSign Up
← Back to all sparks
M

MailPoet

MKT AUTO
Velocity2.5

Email newsletters and automation for WordPress

www.mailpoet.com ↗

MailPoet's feed is near-dormant: one 2026 post, and it's about consent-gating open tracking.

stale-feedemail-consentopen-trackingwordpress-emailcompliance
◆Current state
This feed has almost stopped. Six of the last ten entries predate 2025, and the only substantive recent activity is a July 2026 post on French and Italian regulators deciding that email open-tracking pixels require consent — which notes MailPoet now ships controls for it. Apart from an April 2026 review-request explainer, there is no visible release cadence to read.
◆Where it's heading
What signal exists points at compliance rather than product ambition: sender-requirement explainers in 2024, tracking-pixel consent controls in 2026. The older entries show a product that once announced features here — custom automation triggers, segmentation, automation analytics — but that stream stopped years ago. Whether development continues on another surface is not something this feed can answer.
◆Prediction
There is not enough recent activity to forecast a next move; one product-relevant post in over a year cannot support a prediction. If consent-gated open tracking spreads past France and Italy, more compliance controls are the likeliest thing to appear.

◆Recent moves

  1. 20d ago

    Tracking pixels now need consent in France and Italy

    Two European regulators reclassified the open-tracking pixel as something requiring consent, and MailPoet has shipped controls to match. Compliance plumbing rather than a direction change, but it quietly undermines the open rate that list hygiene and re-engagement flows are built on.

    View source ↗
  2. 4mo ago

    10 Ways to Get More Product Reviews Using Email

    A tactics post on collecting product reviews by email. Content marketing, and the only other entry in this feed from 2026.

    View source ↗
  3. 2y ago

    How to Identify and Fix Low Email Engagement

    A 2024 explainer on diagnosing low email engagement. Its presence this high in the recent window is itself the signal — the feed has published almost nothing since.

    View source ↗
  4. 2y ago

    Navigating Google’s and Yahoo’s New Sender Requirements: What Email Marketers Need to Know

    Guidance on the Google and Yahoo sender requirements that took effect in early 2024. An explainer about someone else's policy change, not a MailPoet release.

    View source ↗
  5. 2y ago

    How to Upgrade Your Email Content Using AI and ChatGPT

    A 2023 post on using ChatGPT to draft email content. Written when that was novel; it describes an external workflow rather than anything in the product.

    View source ↗
  6. 2y ago

    MailPoet’s Custom Trigger: Unleash Your Automations

    A genuine feature announcement — custom-code triggers for automations, letting sites start workflows on their own events rather than the built-in set. It is also the most recent real product post in this feed, from October 2023.

    View source ↗