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Metricool

MARKETING
Velocity5.0

Social media analytics, scheduling, and reporting platform.

metricool.com ↗

Metricool's October update adds campaign goals, Instagram collab reporting and X support in Flows.

social-media-managementcampaign reportingcreator collabsworkflow automationagencies
◆Current state
After weeks of blog-only entries, Metricool published its October product update. It adds goal-setting to Campaign Dashboards, collab content in the Instagram report, X support in Flows through the X add-on, more review and publish controls in the Planner, and more per-brand settings. The rest of the feed is still SEO content on paid ads and platform how-tos.
◆Where it's heading
The shipped work leans toward agencies and teams running campaigns across many brands: goals per campaign, per-brand settings and review steps before posts go out. Creator collabs getting their own reporting suggests influencer work is becoming a tracked line item rather than a side activity.
◆Prediction
Expect more approval and multi-brand workflow controls in the Planner and Flows, released in monthly roundups. The blog will keep carrying paid-ads comparisons between those roundups.

◆Recent moves

  1. 22h ago

    Product Updates October 2026

    The first real product note in weeks: Campaign Dashboards get goals, Instagram reports include collabs, Flows works with the X add-on, and the Planner gets more review controls. It is a roundup of incremental features aimed at teams managing several brands.

    View source ↗
  2. 1d ago

    Meta Ads vs. TikTok Ads 2026: Where Should You Put Your Budget?

    A budget comparison of Meta and TikTok ads by campaign goal. It continues the feed's paid-ads content run and describes no Metricool change.

    View source ↗
  3. 2d ago

    Instagram Is Testing 90-Minute Long-Form Videos: What Does This Mean?

    An explainer on Instagram's test of horizontal long-form videos linked from Reels. It covers a platform change, not anything Metricool shipped.

    View source ↗
  4. 2d ago

    Human in the Loop AI: Why 83% Don’t Publish AI Content As Is

    A content piece citing Metricool's own AI study, which found most teams edit AI-written posts before publishing. It is research marketing, not a product release.

    View source ↗
  5. 2d ago

    Social Media Bots: The Good and The Bad

    A guide to telling useful scheduling bots from fake-engagement bots. Evergreen blog content with no Metricool feature attached.

    View source ↗
  6. 3d ago

    How the YouTube Partner Program Works: Requirements, Earnings, and How to Join

    A guide to YouTube Partner Program tiers and requirements. It extends the feed's YouTube content but describes nothing new in Metricool.

    View source ↗