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Microsoft Clarity

ANALYTICS
Velocity5.0

Free heatmap and session recording tool for website behavior analytics

clarity.microsoft.com ↗

Clarity keeps turning bot traffic and AI citations into a second analytics product.

ai-visibilitybot-analyticsgenerative-searchweb-analyticsmcp
◆Current state
Microsoft Clarity's recent releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, and now custom brand terms. Bot Activity gained page-type classification, extending the crawler analytics that started with robots.txt violation reporting in June. The classic session-replay core barely appears in the last ten entries.
◆Where it's heading
Each release adds another filter or segmentation layer to the same AI-visibility surface, moving it from raw counts toward per-page and per-brand reporting site owners can act on. The MCP server posts suggest Clarity also wants this data queried by agents, not just read in dashboards.
◆Prediction
Expect the next step to connect AI citation and bot data more tightly to on-site sessions or conversions, following the scrape-to-referral pattern. Whether Clarity charges for any of this is not visible in the entries.

◆Recent moves

  1. 28d ago

    How We Use an AI Skill to Ship Clarity Releases with Confidence

    An engineering post on how the Clarity team uses an AI skill to evaluate releases and telemetry internally. Useful context on process, but nothing changes for Clarity users.

    View source ↗
  2. 1mo ago

    Customize Your Brand Terms in Microsoft Clarity AI Visibility

    Custom brand terms make the branded vs non-branded split from August's Citations update usable for companies whose brand names are ambiguous or have variants. It refines the AI-visibility reporting rather than extending it.

    View source ↗
  3. 1mo ago

    Introducing Page Classification in Clarity Bot Activity

    Bot Activity can now break crawler traffic down by page type, with model-based classification that users can customize. It moves bot analytics from site-level totals toward showing which content AI crawlers actually target.

    View source ↗
  4. 1mo ago

    How SaaS Teams Can Use Clarity to Understand Monetization Behavior

    A usage guide for SaaS teams on spotting monetization friction with existing Clarity features. It is content marketing, not a product change.

    View source ↗
  5. 2mo ago

    5 Advanced Queries You Should Try with the Clarity MCP Server

    A how-to with example queries for the Clarity MCP server. It promotes agent-driven access to Clarity data but ships no new capability.

    View source ↗
  6. 2mo ago

    Understand Which AI Crawlers Drive Real Visits with AI Scrape-to-Referral Insights

    Scrape-to-Referral links AI crawler activity to the human visits those AI tools later send. It is the first release in this run to tie bot data to real sessions, the bridge the rest of the AI-visibility work has been building toward.

    View source ↗