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O

Optimove

MKT AUTO
Velocity5.0

Customer-led marketing platform for orchestrating personalized multichannel campaigns.

www.optimove.com ↗

Optimove builds out a full loyalty-and-gamification API layer on top of its CRM marketing core.

loyalty-gamificationdeveloper-apicrm-marketingretentionapi-versioning
◆Current state
Optimove's developer-facing changelog is overwhelmingly about loyalty: after launching a 20-endpoint Loyalty System API in May, it has rapidly layered on level-claiming mechanics, calculated-reward missions, and an events schema reference. In parallel it is versioning its messaging APIs, with a V2 of SMS Unsubscribes adding partial-success batch handling.
◆Where it's heading
The arc is clear - Optimove is turning loyalty and gamification from a packaged feature into a programmable platform, letting customers build custom widget frontends against brands, players, missions, rewards, badges, and leaderboards. The shift from auto-granted to player-claimed level rewards shows the API is maturing toward real engagement-mechanic control, not just data plumbing.
◆Prediction
Expect continued loyalty-API depth - more mission types, webhook/event coverage off the new events schema, and SDK or widget tooling to make the custom-frontend story turnkey.

◆Recent moves

  1. 9d ago

    SMS Unsubscribes API V2 now available

    V2 of the SMS Unsubscribes API refreshes request/response shapes and adds explicit partial-success batch responses - a practical reliability upgrade for the messaging-compliance surface that sits beside the loyalty buildout.

    View source ↗
  2. 15d ago

    Loyalty Events Schema

    A documentation reference cataloguing the nine Loyalty & Gamification event types and their attributes - useful for integrators but a docs addition rather than a capability change.

    View source ↗
  3. 23d ago

    Loyalty System API: Level Claiming and Calculated Reward Missons

    Two new Loyalty System API endpoints introduce player-claimed level rewards (via a new claimableLevels field) and calculated-reward missions with dynamic per-event payouts - a meaningful deepening of the loyalty mechanics first exposed in the v1 API.

    View source ↗
  4. 1mo ago

    Loyalty System API v1 now available

    ⚡ SPARK

    The launch of the Loyalty System API - 20 endpoints spanning brands, players, missions, rewards, badges, and leaderboards - is the foundation the subsequent loyalty releases build on, marking Optimove's move from packaged loyalty to a programmable platform.

    View source ↗
  5. 9mo ago

    Customer Lists API Description

    A description of the existing Customer Lists ingestion API for target-group building - reference documentation for a previously released capability.

    View source ↗
  6. 10mo ago

    Delete Unsubscribers

    A troubleshooting note clarifying a 404 response when BrandId is not associated with the Optimail channel on the Delete Unsubscribers endpoint - a documentation clarification, not a change.

    View source ↗