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Planable

MARKETING
Velocity6.3

Competitor Analytics keeps deepening while the API and MCP make the whole tool callable.

social media managementcompetitor analyticsmcppublic apiapproval workflowspublishing
◆Current state
Planable is shipping every one to two weeks along two tracks. Competitor Analytics launched in June with Instagram and Facebook, added YouTube, TikTok and LinkedIn in July, and now breaks results down by content format with per-account rankings and CSV export. Separately, the public API and MCP connector reached v2 with campaigns, custom views and competitor data, while publishing coverage filled in Facebook Stories, Google Business Profile video, and Instagram AI content labeling.
◆Where it's heading
The two tracks answer the same question from different ends: Planable wants to be where a social team both decides what to post and measures whether it worked, and it wants an assistant to be able to do either through the API. The insistence that API and MCP writes still land as drafts in the approval flow is the load-bearing design choice - it lets Planable open the product to agents without giving up the review step agencies actually pay for. Analytics remains gated behind a paid add-on, which is where the monetization is pointed.
◆Prediction
Competitor Analytics is the active surface and should keep gaining dimensions - likely posting cadence or timing benchmarks after format - and AI content labeling will extend past Instagram as other networks open third-party access.

◆Recent moves

  1. 4d ago

    Format performance, now in Competitor Analytics

    Competitor Analytics now breaks engagement down by content format, plotting your average per post against competitor benchmarks and ranking every tracked account with a full format breakdown, included in the CSV export. It moves the feature from what competitors post to what is actually working for them, which is the more useful half.

    View source ↗
  2. 19d ago

    Competitor analytics: now with YouTube, TikTok, and LinkedIn

    Competitor Analytics extends past Instagram and Facebook to YouTube, TikTok and LinkedIn, with the same comparison table, trend chart and top-post feed on each. Breadth first, then the format depth that followed two weeks later.

    View source ↗
  3. 20d ago

    MCP and API v2, including campaigns, custom views, and competitors in Analytics

    ⚡ SPARK

    The MCP connector and public API v2 expose campaigns, custom views and competitor analytics, with everything an assistant creates landing as a draft in the normal approval flow. Making the product agent-callable without bypassing human sign-off is the design decision that lets the rest of the roadmap stay safe to automate.

    View source ↗
  4. 1mo ago

    AI content labeling for Instagram

    A per-post AI content label for Instagram that publishes with posts, reels and stories, addressing disclosure rules for AI-generated or altered media. Limited to Instagram until other networks open third-party access to labeling.

    View source ↗
  5. 1mo ago

    Schedule and publish Facebook stories

    Facebook Stories join the create, schedule, approve and publish flow, with a single canvas that sends to both Facebook and Instagram and the same direct-versus-mobile publishing choice. Channel coverage work that keeps the approval flow as the single path.

    View source ↗
  6. 1mo ago

    Schedule and publish videos on Google Business Profile

    Video scheduling and publishing for Google Business Profile, up to 25 MB, inside the same calendar and approval flow. Aimed at local and multi-location brands, and another channel folded into one place.

    View source ↗