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Repurpose.io

MKT AUTO
Velocity2.5

Automate repurposing and publishing of video and audio content across social platforms

repurpose.io ↗

Repurpose is widening past video into photos, carousels and platform-native formats.

content-repurposingsocial-platformsphoto-carouselsonboardingplatform-dependency
◆Current state
The product has moved beyond its original video-clip repurposing: photo posts, carousels and slideshows now flow automatically across TikTok, Instagram and Facebook, Facebook image posts work as an image-to-image source, and Instagram Trial Reels are controllable from inside the tool. The newest release is a rebuilt onboarding and login flow. The feed also carries status notices, such as a resolved Meta server issue affecting Instagram publishing.
◆Where it's heading
Two threads run together. One is format coverage, expanding from video into the static and mixed-media posts that make up most social output, which widens the addressable content per customer. The other is dependency on the platforms themselves: features like Trial Reels and the publishing outage notice both show how much of the roadmap is set by what Meta and TikTok expose. The onboarding rework suggests attention turning from capability to activation.
◆Prediction
Expect further format coverage as the platforms open new post types, with Repurpose continuing to ship support shortly after each platform-side change rather than ahead of it.

◆Recent moves

  1. 14d ago

    📣 New Onboarding & Login Experience

    A redesigned start-to-finish setup and login experience aimed at getting new accounts running faster. Onboarding work of this kind usually follows evidence that users were stalling before first value.

  2. 1mo ago

    📣 New: Facebook Image-to-Image as a source

    Facebook becomes a usable source rather than destination-only, letting image posts and carousels flow out to TikTok and Instagram. The larger story in this release is defensive: per-hour publishing caps, broad reconnect fixes, and a sweep of failed-job reliability work across every connected network.

  3. 3mo ago

    📣 New: Repurpose Photos, Carousels & Slideshows Across TikTok, Instagram & Facebook

    ⚡ SPARK

    Photos, carousels, and slideshows can now be repurposed between platforms, not just video. This is the pivot from a video-repurposing tool to an any-format one, and it reframes what the whole product is for.

  4. 3mo ago

    [Resolved] Instagram publishing was experiencing a Meta server issue on May 2, 2026

    A status notice: Instagram publishing failures on May 2 traced to a Meta-side outage affecting all third-party tools, since resolved. No product change — an incident update rather than a release.

  5. 4mo ago

    How are we doing?

    A request for user ratings and feedback via a linked survey. Not a product change.

  6. 6mo ago

    Instagram Trial Reels Are Here 🎉

    Full control over Instagram Trial Reels arrives, letting users test content with non-followers and choose the post-72-hour behavior at both workflow and per-post level. A real new option, but scoped to one platform's format rather than a shift in the product's direction.