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Sender

MKT AUTO
Velocity2.5

Email and SMS marketing automation platform for small businesses.

www.sender.net ↗

Sender is filling out from a budget email tool into a fuller marketing platform, now reaching into transactional sends.

email-marketingmarketing-automationecommercetransactional-emailonboardingsmb
◆Current state
Sender publishes on a monthly-digest cadence, mixing genuine release notes with SEO tutorials, so the release signal sits inside the 'Product Update' posts rather than in the feed's headline count. The August digest is explicit that most of the recent work was infrastructural and only now surfacing, with a rebuilt subscriber import — a guided, step-by-step flow that works on phone as well as laptop — as the visible piece. Earlier digests carried ecommerce reports down to the Standard plan, a refreshed email builder with brand settings, and before that transactional email and a rebuilt dashboard.
◆Where it's heading
The arc is a low-cost SMB email tool acquiring the pieces that let it be the only marketing vendor a small store buys: transactional sends, ecommerce reporting, landing pages, brand-consistent templates, and now a rebuilt onboarding path into the list itself. Plan-tier moves like pushing ecommerce reports into Standard suggest the strategy is reach rather than upsell. Entry-point friction — import, builder, brand settings — is getting the same attention as the send-side features.
◆Prediction
The August note that months of under-the-hood work is only beginning to surface points to further platform-level releases in the next digests; import and deliverability plumbing are the likely next visible outputs.

◆Recent moves

  1. 6d ago

    Subscriber import rebuilt as a guided, mobile-ready flow

    The August digest frames itself as months of infrastructure work finally becoming visible, with the rebuilt subscriber import as the concrete item — a guided step-by-step flow that runs on phone as well as desktop. Import is where an SMB email tool loses users before they ever send, so reworking it fits the entry-point-friction thread rather than the feature-surface one.

  2. 4mo ago

    Custom Events in Sender: Step-by-Step Tutorial and Use Cases

    A tutorial on using Custom Events for behaviour-triggered sends, not a release. It is useful as a signal of which capability Sender is pushing customers toward, but nothing shipped here.

  3. 4mo ago

    Ecommerce reports come to the Standard plan

    Ecommerce reports move down to the Standard plan. Pushing analytics into a cheaper tier is a reach play — it makes the ecommerce story credible to the customers most likely to be comparing Sender on price.

  4. 7mo ago

    Refreshed Email Builder and new Brand Settings

    A refreshed email builder paired with new Brand Settings, aimed at keeping campaigns on-brand without rebuilding styling each time. Composition-side polish that precedes the later work on the import and onboarding path.

  5. 8mo ago

    Transactional emails arrive, plus a rebuilt dashboard

    ⚡ SPARK

    The most consequential recent release: transactional emails arrive — alongside a rebuilt dashboard and a new automation trigger — extending Sender past marketing sends into the transactional surface.

  6. 9mo ago

    New Feature: Audience Exclusion in Automation

    Adds audience exclusion to automation workflows, letting users keep specific segments or groups out of certain sends. A targeted but real automation-control improvement.