LoginSign Up
← Back to all sparks
S

SimpleTexting

COMMS
Velocity5.0

Business SMS marketing and mass-texting platform.

simpletexting.com ↗

A slow content feed built on original SMS survey data, with no release notes behind it.

sms-marketingcontent-marketingoriginal-researchhealthcare-verticaldeliverabilityseo-comparison-posts
◆Current state
SimpleTexting's feed is a content marketing channel rather than a changelog. What distinguishes it from the category norm is that much of it rests on commissioned research — surveys of 1,000 consumers and 400 marketers, 1,200-plus patients, 1,400 Gen Z and Millennial respondents — instead of recycled listicles. Publishing is slow and uneven, with two comparison posts in early August following a gap since late May.
◆Where it's heading
The editorial line splits between original survey reports and 'best tools' comparison posts, and both August pieces rank platforms in a category SimpleTexting competes in — a bid for category search terms, not a product move. The research posts cluster tightly on deliverability and opt-out behaviour: why customers unsubscribe, which tactics have aged badly, how often to send before engagement decays. Healthcare recurs as the vertical of interest, through both the patient no-show survey and clinic compliance guidance.
◆Prediction
The pattern points to more commissioned survey reports and vertical-specific guides, with healthcare the likeliest focus given it already carries two entries. No release notes appear anywhere in this feed, so it cannot support a claim about where the product itself is heading.

◆Recent moves

  1. 12d ago

    The 7 best group text software options, compared for 2026

    A comparison post ranking group texting platforms for 2026. Category-term SEO from a vendor inside the category being ranked, with no product change behind it.

    View source ↗
  2. 13d ago

    The 7 best text services for business, compared for 2026

    A second shortlist post two days after the first, this one for small business text services. The pair marks a deliberate push at comparison search terms rather than any shipped capability.

    View source ↗
  3. 2mo ago

    SMS Marketing Report: new business texting statistics for 2026

    An annual SMS marketing report drawn from surveys of 1,000 consumers and 400 marketers, covering ROI and the effect of AI on business texting. Original research used as a lead magnet, not a release.

    View source ↗
  4. 4mo ago

    The cure for no-shows: What a survey of 1,200+ patients said about appointment reminders

    Survey data from 1,200-plus patients on how text reminders affect clinic no-show rates. It is the clearest instance of the healthcare vertical the feed keeps returning to, but reports no product work.

    View source ↗
  5. 5mo ago

    Gen Z vs. Millennials: How they prefer to be messaged by brands

    A generational breakdown of brand texting preferences from 1,400 respondents. Audience research published as content, with nothing shipped.

    View source ↗
  6. 5mo ago

    New data: The #1 reason customers unsubscribe from texts (and how to avoid It)

    A data-backed post on send frequency and why subscribers opt out. It belongs to the deliverability thread running through the research posts, and describes no product change.

    View source ↗