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Squarespace

E-COMM
Velocity2.5

Website builder and ecommerce platform for creative entrepreneurs

www.squarespace.com ↗

Squarespace adds customer profiles, transactional email and PIX/UPI/USDC payments via Link.

website-builderpaymentsinvoicingcrmemail-marketing
◆Current state
Squarespace is filling out its commerce back office: the October update adds Customer Profiles with spend and consent data, invoices with built-in taxes and multiple recipients, service-location tax addresses, and Pay Links over SMS. Email Campaigns can now send transactional messages without marketing opt-in. Link adds PIX, UPI and USDC stablecoins for US merchants, plus Instant Bank Payments for Stripe users.
◆Where it's heading
After AI site generation in September and LLM visibility tracking in July, the monthly releases have turned back to getting service businesses paid and managing their customers in one place. Payments, invoicing and CRM-style profiles are now shipping every month, which moves Squarespace toward a lightweight operating system for small service businesses.
◆Prediction
Expect Customer Profiles to start feeding segmentation and automations in Email Campaigns, and more payment methods on Link outside the US.

◆Recent moves

  1. 6d ago

    Customer profiles, transactional email, PIX/UPI/USDC on Link

    Customer Profiles, invoice taxes and numbering, service-location tax, transactional email and new Link payment methods (PIX, UPI, USDC) all land in one monthly batch. None changes the product's direction alone, but together they deepen the commerce and client-management layer the June deposits and August auto-tagging work began.

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  2. 1mo ago

    September 2026 Product Updates

    ⚡ SPARK

    Blueprint AI's upgrade to full multi-page site generation from brand personality inputs is the most significant change to Squarespace's creation flow in years. This is not a template chooser with AI labeling—it generates a complete site from business type, tone, colors, and fonts, with lifelike imagery across 1,000+ industries and a full preview before touching the editor.

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  3. 2mo ago

    August 2026 Product Updates

    Behavior-triggered email segmentation via auto-tagging—labels updated in real time on purchases, form fills, and clicks—is standard in dedicated tools like Klaviyo. Its inclusion in Squarespace Email Campaigns tightens the closed loop between the site and the built-in marketing layer, reducing the incentive to wire up a third-party ESP.

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  4. 3mo ago

    July 2026 Product Updates

    ⚡ SPARK

    AI Visibility's addition to the dashboard is a direct response to a structural shift: LLM-powered search is replacing a portion of the organic query volume that Squarespace sites depend on for traffic. Building brand monitoring for ChatGPT and Gemini answers natively into the platform—rather than pointing users to a tool like Profound or Brandwatch—is a meaningful strategic choice.

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  5. 4mo ago

    June 2026 Product Updates

    Installment payments and deposit-based booking address a real friction point for higher-ticket service businesses—photographers, coaches, event vendors—where full upfront payment creates checkout drop-off. This is a conversion tool for an existing Squarespace Scheduling workflow, not a platform category expansion.

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  6. 5mo ago

    May 2026 Product Updates

    Independent mobile layout control for 7.1 sites eliminates a long-standing design compromise in Squarespace's shared-layout system. Users can now adjust block design properties—transforms, animations, stacks—specifically for mobile without touching the desktop version, which previously required accepting a single layout across both breakpoints.

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