LoginSign Up
← Back to all sparks
S

Statusbrew

MARKETING
Velocity6.3

Statusbrew grinds through metrics, rules, and bug fixes as Meta's API deprecations bite

social-media-managementanalyticsrule-engineplannermeta-apibug-fixes
◆Current state
Statusbrew is in steady incremental-shipping mode: a new Instagram Story metric, rule-engine scheduling options, and Planner customization on the feature side, balanced against a run of bug fixes across Compose, Engage, and integrations. An external Meta Graph API v25.0 change is forcing permanent loss of some Facebook and Instagram metrics — a constraint the whole social-tooling category shares.
◆Where it's heading
The product is refining its publishing (Planner), automation (Rule Engine), and analytics surfaces in small, frequent increments rather than making big directional moves. The Meta API deprecations are the notable external pressure, narrowing what analytics any tool in this space can report and pushing differentiation toward the metrics that survive.
◆Prediction
Expect continued small feature-and-fix cycles across Planner, Engage, and reporting, with roadmap energy spent adapting analytics to the metrics Meta still exposes.

◆Recent moves

  1. 3d ago

    Instagram Story Link Clicks Metric Is Now Available

    Instagram Story Link Clicks is now trackable in the Instagram Overview report, adding a concrete engagement metric — a small but real expansion of the analytics surface at a time when Meta is removing others.

    View source ↗
  2. 3d ago

    Keyword Matching In The Rule Engine Is Now More Powerful

    View source ↗
  3. 6d ago

    Rule Engine Time Settings Options Have Been Updated

    Rule Engine now supports 'during' versus 'outside' these-hours scheduling, letting teams route conversations to humans in business hours and automation off-hours — a practical automation refinement in Engage.

    View source ↗
  4. 7d ago

    The Side Panel Menu In Planner Is Now Customizable

    The Planner side panel is now customizable via pinnable menu items, a workspace-personalization touch that persists across refreshes; minor but a genuine usability gain for heavy Planner users.

    View source ↗
  5. 7d ago

    ％ Sign Now Displayed In Report Card View

    Percentage-based metrics in report card view now display a % sign for consistency with Planner — a cosmetic formatting fix.

    View source ↗
  6. 8d ago

    Impact on Facebook/Instagram Metrics Due to Meta API v25.0 Update

    A notice that Meta's Graph API v25.0 change permanently stopped collection of certain Facebook and Instagram metrics as of June 14; an external, platform-wide deprecation Statusbrew is reporting rather than a change it shipped.

    View source ↗