LoginSign Up
← Back to all sparks
S

Statusbrew

MARKETING
Velocity5.0

Statusbrew is filing down the edges of Engage rather than adding surface.

social-media-managementengage-inboxmobile-parityinstagramux-polishfilters
◆Current state
Statusbrew ships small, clearly-labelled changes several times a month, almost all tagged Improvement or Fix. This window is inbox and composer ergonomics: character counts on private replies, filters grouped by category, deleted-message attribution, collaborator limits raised to match Instagram's. Nothing here changes what the product does — only how much friction sits in the daily path.
◆Where it's heading
Two threads run through the window. One is desktop-to-mobile parity: custom folders created on desktop now appear on mobile, and the reworked deleted-message display shipped to both, though creation and editing stay desktop-only. The other is that limits and affordances are tracking what the networks themselves allow, which makes part of the roadmap a function of Instagram and Facebook's changes rather than Statusbrew's.
◆Prediction
More read-parity work on mobile is the safest read. The MCP-compatible AI tool integrations sitting in the settings screen are the one place this product could move past ergonomics, but nothing in these entries indicates that is next.

◆Recent moves

  1. 2d ago

    Remaining Character Count Is Now Shown When Sending Private Replies On Instagram And Facebook

    A guard rather than a feature: private replies on Instagram and Facebook now show the remaining character count and block sending past the limit, displaying the overage as a negative number. It fits the window's pattern of matching the composer's affordances to each network's own constraints — 1,000 characters on Instagram, 2,000 on Facebook.

    View source ↗
  2. 5d ago

    Filters Are Now Displayed In Organized Groups

    With more than 20 filters reused across Engage rules, views and reports, they are now grouped by category instead of presented as one flat list. Organisational work on a surface that has grown past the point where a flat list stays usable.

    View source ↗
  3. 5d ago

    Custom Folders Created In The Desktop App Are Now Visible In The Mobile App 📱

    Custom folders created on desktop are now visible in the mobile app, while creating and editing them stays desktop-only. Read-parity first, edit-parity not yet — the same direction the deleted-message display work took.

    View source ↗
  4. 7d ago

    Help Articles For Connecting AI Tools Are Now Accessible During Integration

    Connection instructions for the MCP-compatible tools Statusbrew already supports — Claude, ChatGPT and Copilot — are now reachable from the integrations screen. Documentation surfaced in the product rather than a change to what the integrations do.

    View source ↗
  5. 7d ago

    Fixed A Bug Where Asset Titles Were Not Displaying In Asset Manager

    Asset titles were not rendering in Asset Manager and now display for images, videos and text. A straightforward display fix.

    View source ↗
  6. 9d ago

    Instagram Collab Posts Now Support Up To 5 Collaborators

    Instagram collab posts accept five collaborators instead of three. A limit raised to match the network, which is what most of this changelog consists of.

    View source ↗