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Swello

MARKETING
Velocity5.0

Swello's comment and DM inbox is in beta as content marketing fills the feed.

social-media-managementsocial-inboxapproval-workflowreportingcontent-marketing
◆Current state
Swello is a French social media scheduling tool whose changelog mixes product releases with marketing. The newest entry announces its 2027 Social Media Calendar of more than 450 dates in PDF, .ics and print, after a podcast episode and a webinar replay earlier in October. The last product release added 3:4 Instagram posts and CSV export of posts, and confirmed the comment and DM inbox is in beta.
◆Where it's heading
Swello is building toward team and agency workflows: post approval, then comments on drafts, then CSV export for reporting, with some features reserved for the Large plan. The unified inbox in beta moves it from publishing into engagement management, while the changelog doubles as a channel for its podcast, webinars and guides.
◆Prediction
The likeliest next release is the inbox leaving beta. The AI features mentioned in September have not shipped, and the entries give no timing for them.

◆Recent moves

  1. 2d ago

    Swello publishes its 2027 Social Media Calendar

    Swello releases its 2027 Social Media Calendar with over 450 key dates, as a PDF, a calendar file and a printed edition. It is the fourth marketing entry in a row with no product change.

    View source ↗
  2. 9d ago

    Follow Back podcast: launching a company YouTube channel

    A new Follow Back podcast episode on company YouTube channels and leader advocacy, with no product change. It adds to the run of marketing content in the feed while the inbox beta remains the open product thread.

    View source ↗
  3. 10d ago

    Replay of Swello's 2026 community manager survey webinar

    A marketing post linking the replay of Swello's webinar on its community manager survey. No product change; the fourth non-product entry in the last six.

    View source ↗
  4. 16d ago

    Swello promotes its updated 2026 TikTok guide

    Promotes an updated 43-page TikTok guide and restates that TikTok videos can be scheduled up to a year ahead. Content marketing, with no product change.

    View source ↗
  5. 21d ago

    Vous allez adorer ces 3 nouveautés : Format 4:3 Instagram, Export CSV et profil perso' à compléter ! 🔥

    Adds 3:4 vertical Instagram posts and CSV export of posts from the calendar and the draft, pending and scheduled pages, with some features limited to the Large plan. It also confirms the comment and DM inbox is in beta, the first sign that the engagement features announced in September are reaching users.

    View source ↗
  6. 22d ago

    Follow Back episode 8: the legal rules of the creator economy

    Episode 8 of the Follow Back podcast, with a Paris lawyer on disclosure rules for gifted products, paid collaborations and AI-generated visuals. Audience marketing, with no product change.

    View source ↗