CRM
folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Alternatives · CRM software
Salesforce News alternatives
The best Salesforce News alternatives in CRM software, ranked by Sparkpulse's velocity_score.
Updated Aug 18, 2026
Looking for the best alternatives to Salesforce News? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, Salesforce News shipped 0 meaningful updates in the last 30 days and carries a velocity score of 8.8 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.
About Salesforce News
Salesforce is using Informatica to position itself as the cross-cloud data layer for every agentic AI deployment.
On May 20, Salesforce released a coordinated set of Informatica announcements: headless data management available on AWS, Microsoft Foundry/Fabric, and Google Cloud simultaneously, plus the industry's "first unified agent and context catalog" and autonomous data management agents (CLAIRE Agent skills, MCP servers in AWS Agent Registry). In parallel, Agentforce Life Sciences crossed 140 industry-leading customers including Chiesi, Moderna, and Merck Animal Health, and the U.S. Air Force/Space Force signed a $72M Enterprise License Agreement under the $5.6B IDIQ contract. The cadence is heavy enterprise-deal news plus a structural platform repositioning of the Informatica acquisition.
Velocity 8.8 · Last update 3mo ago
Top 12 alternatives to Salesforce News
Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.
CRM
Twenty's ORM v2 migration is down to permission and repository edge cases
CRM
Two weeks after the platform relaunch, Thryv's feed is all demand generation for it.
CRM
Streak went from an MCP server you configure to a Claude connector you click.
CRM
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
CRM
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
CRM
Phorest lets salons price the stylist, not just the service
CRM
Woodpecker's public feed is an SEO content engine, not a changelog.
CRM
A daily SEO blog pitching AI service lines to agencies, with no product releases in it.
CRM
Staking the AI-native ATS claim in editorial while shipping nothing visible.
CRM
NetHunt's feed is evaluation-stage SEO content, with no product releases visible in it.
CRM
Cognism's feed is a content-marketing channel, not a changelog — no product changes reach it.
Salesforce News vs alternatives — shipping velocity at a glance
Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.
| Product | Velocity | Sparks · 30d | Focus areas | Latest release |
|---|---|---|---|---|
| Salesforce News (baseline) | 8.8 | 0 | agentic aiinformaticacross-cloud | Informatica from Salesforce Delivers the Trusted Data Foundation Every AI Agent Needs — Now Across Every Surface, Every Platform, Everywhere |
| Folk | 8.8 | 1 | crmmcpapi-surface | Join our new beta for Interactions API |
| Twenty | 7.5 | 0 | crmopen-sourceorm-migration | — |
| Thryv | 6.3 | 0 | local businessplatform consolidationreputation management | — |
| Streak | 6.3 | 1 | gmail-crmmcpclaude-connector | 🤖 Add Streak as a Claude connector |
| Snov.io | 6.3 | 1 | sales-prospectingenrichmentai-integrations | Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation |
| Salesflare | 6.3 | 0 | crmmcpai-import | Fill Your Pipeline Faster, Import Smarter |
| Phorest | 5.0 | 0 | salon-softwarestaff-managementpricing | — |
| Woodpecker | 5.0 | 0 | cold-emailseo-contentai-prospecting | — |
| Vendasta | 5.0 | 0 | agency marketingai employeeslocal business | — |
| Recruiterflow | 5.0 | 0 | recruitingatsagentic ai | — |
| NetHunt CRM | 5.0 | 0 | crmseolead-generation | — |
| Cognism | 5.0 | 0 | b2b datasales intelligencecontent marketing | — |
The 12 best Salesforce News alternatives, in depth
1. Folk · velocity 8.8
Folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Over the last 30 days Folk shipped 1 meaningful update vs Salesforce News's 0, most recently “Join our new beta for Interactions API”. Its velocity score of 8.8/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Folk focuses on crm, mcp and api surface.
Over the last 30 days Folk has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
2. Twenty · velocity 7.5
Twenty's ORM v2 migration is down to permission and repository edge cases.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Twenty focuses on crm, open source and orm migration.
Twenty and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Twenty trajectory → · Compare Salesforce News vs Twenty →
3. Thryv · velocity 6.3
Two weeks after the platform relaunch, Thryv's feed is all demand generation for it.
Its velocity score of 6.3/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Thryv focuses on local business, platform consolidation and reputation management.
Thryv and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Thryv trajectory → · Compare Salesforce News vs Thryv →
4. Streak · velocity 6.3
Streak went from an MCP server you configure to a Claude connector you click.
Over the last 30 days Streak shipped 1 meaningful update vs Salesforce News's 0, most recently “🤖 Add Streak as a Claude connector”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Streak focuses on gmail crm, mcp and claude connector.
Over the last 30 days Streak has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
Full Streak trajectory → · Compare Salesforce News vs Streak →
5. Snov.io · velocity 6.3
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
Over the last 30 days Snov.io shipped 1 meaningful update vs Salesforce News's 0, most recently “Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Snov.io focuses on sales prospecting, enrichment and ai integrations.
Over the last 30 days Snov.io has been shipping faster than Salesforce News — a point in its favour if release momentum matters to you.
Full Snov.io trajectory → · Compare Salesforce News vs Snov.io →
6. Salesflare · velocity 6.3
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “Fill Your Pipeline Faster, Import Smarter”.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Salesflare focuses on crm, mcp and ai import.
Salesflare and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Salesflare trajectory → · Compare Salesforce News vs Salesflare →
7. Phorest · velocity 5.0
Phorest lets salons price the stylist, not just the service.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Phorest focuses on salon software, staff management and pricing.
Phorest and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Phorest trajectory → · Compare Salesforce News vs Phorest →
8. Woodpecker · velocity 5.0
Woodpecker's public feed is an SEO content engine, not a changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Woodpecker focuses on cold email, seo content and ai prospecting.
Woodpecker and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Woodpecker trajectory → · Compare Salesforce News vs Woodpecker →
9. Vendasta · velocity 5.0
A daily SEO blog pitching AI service lines to agencies, with no product releases in it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Vendasta focuses on agency marketing, ai employees and local business.
Vendasta and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Vendasta trajectory → · Compare Salesforce News vs Vendasta →
10. Recruiterflow · velocity 5.0
Staking the AI-native ATS claim in editorial while shipping nothing visible.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Recruiterflow focuses on recruiting, ats and agentic ai.
Recruiterflow and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Recruiterflow trajectory → · Compare Salesforce News vs Recruiterflow →
11. NetHunt CRM · velocity 5.0
NetHunt's feed is evaluation-stage SEO content, with no product releases visible in it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, NetHunt CRM focuses on crm, seo and lead generation.
NetHunt CRM and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full NetHunt CRM trajectory → · Compare Salesforce News vs NetHunt CRM →
12. Cognism · velocity 5.0
Cognism's feed is a content-marketing channel, not a changelog — no product changes reach it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where Salesforce News leans on agentic ai, informatica and cross cloud, Cognism focuses on b2b data, sales intelligence and content marketing.
Cognism and Salesforce News have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Cognism trajectory → · Compare Salesforce News vs Cognism →
Frequently asked questions
What are the best alternatives to Salesforce News?
The top Salesforce News alternatives we currently track in CRM software are Folk, Twenty, Thryv, Streak, Snov.io, ranked by recent ship velocity.
How is this list of Salesforce News alternatives ranked?
Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.
Can I compare Salesforce News directly with one of these alternatives?
Yes — every card has a "Compare with Salesforce News" link to a side-by-side /compare page.