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Comparison · Analytics
Amplitude vs Fulcrum
A side-by-side editorial comparison of Amplitude and Fulcrum — release velocity, themes, recent moves, and the top alternatives to consider.
Amplitude vs Fulcrum: at a glance
| Feature | Amplitude | Fulcrum |
|---|---|---|
| Sector | Analytics, Infra & APIs | Analytics |
| Velocity score | 0.0 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | agentic analytics, mcp, ai visibility, session replay | field data collection, ai assistant, mobile, gis |
| Last editorial update | 5mo ago | 1d ago |
| Website | Visit → | — |
What is Amplitude?
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
What is Fulcrum?
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
Fulcrum, a field data collection platform, opened Insights to all customers on all plans as a public beta, on by default. Users ask questions in plain language across up to five apps and get charts, maps and tables, with an org-level off switch. Around it, web, iOS and Android releases fixed map, GPS and photo markup issues and tuned Photo FastFill and Insights styling.
Amplitude vs Fulcrum: editorial side-by-side
Amplitude
0.0ANALYTICSINFRA · APIS
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
◆ Current state
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
◆ Where it's heading
The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.
◆ Prediction
Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.
Fulcrum
6.3ANALYTICS
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
◆ Current state
Fulcrum, a field data collection platform, opened Insights to all customers on all plans as a public beta, on by default. Users ask questions in plain language across up to five apps and get charts, maps and tables, with an org-level off switch. Around it, web, iOS and Android releases fixed map, GPS and photo markup issues and tuned Photo FastFill and Insights styling.
◆ Where it's heading
Fulcrum is adding AI at both ends of its workflow: FastFill extracts data from photos and audio at capture, and Insights answers questions about the data afterwards. Mobile releases stay focused on reliability for GPS and map features still in beta.
◆ Prediction
Expect Insights to move toward general availability or paid packaging once the beta collects usage, and GPS Integration to leave beta after the current fix cycle.
Alternatives to Amplitude and Fulcrum
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Amplitude or Fulcrum.
OpenReplay
OpenReplay moves its Go backend to pgx v5 and patches vulnerable deps across 1.25–1.27.
Basedash
Basedash automations can now attach scheduled CSV exports to Slack and email.
OpenPanel
OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.
Holistics
Holistics lets admins put a key dashboard on everyone's Home page.
OpenHouse
OpenHouse locks down its column-defaults capability flag as default values near completion.
See all Amplitude alternatives → · See all Fulcrum alternatives →
Recent activity from Amplitude and Fulcrum
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoFulcrumiOS 2610.2.0: GPS map-mode, report timeout and sync fixes
- 1d agoFulcrumAndroid 2610.2.0: location dot, permissions and GPS data fixes
- 6d agoFulcrumWeb: map and filter fixes, Google Maps link on records
- 7d agoFulcrumiOS 2610.1.0: ArcGIS tracking and GPS metadata fixes
- 7d agoFulcrumInsights AI assistant opens to all customers in public beta ⚡
- 8d agoFulcrumAndroid 2610.1.0: Photo FastFill styling, faster annotation
- 7mo agoAmplitudeApril digest (variant capture): Global Agent UX + Session Replay URL masking
- 7mo agoAmplitude🤖AI Visibility 2.0: Sentiment, Recommendations, Event Data, MCP & Premium planApr 29AI📹Heatmaps ImprovementsApr 29Session Replay💾Data… ⚡
- 7mo agoAmplitudeApril digest (variant capture): Wizard CLI + data/activation items
- 8mo agoAmplitudeMarch digest: SDK unification, source ingestion, classifier templates
- 9mo agoAmplitudeFebruary digest: agent editing tools, Shareable Agents, Experiment Proxy 1.0
- 10mo agoAmplitudeJanuary digest: API Key GA, External MCP Tools, multi-question surveys
Frequently asked questions
What is the difference between Amplitude and Fulcrum?
They serve adjacent needs but don't currently overlap on shipped themes. Fulcrum is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Amplitude better than Fulcrum?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Fulcrum is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Amplitude?
Top Amplitude alternatives in Analytics are ranked by recent ship velocity. Browse the "Amplitude alternatives" section above for the current picks, or visit /alternatives/amplitude for the full list with editorial commentary on each.
What are the best alternatives to Fulcrum?
Top Fulcrum alternatives in Analytics are ranked by recent ship velocity. Browse the "Fulcrum alternatives" section above for the current picks, or visit /alternatives/fulcrum for the full list with editorial commentary on each.