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Comparison · Mkt Auto

ClickFunnels vs Gumloop

A side-by-side editorial comparison of ClickFunnels and Gumloop — release velocity, themes, recent moves, and the top alternatives to consider.

ClickFunnels vs Gumloop: at a glance

FeatureClickFunnelsGumloop
SectorMkt AutoMkt Auto
Velocity score5.07.5
Sparks · 30d01
Top themesfunnel-attribution, analytics, fraud-protection, api-coverageai agents, artifacts, agent evaluations, workflow automation
Last editorial update2mo ago2d ago
Website——

What is ClickFunnels?

ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.

ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.

Read the full ClickFunnels trajectory →

What is Gumloop?

Gumloop 13.1 lets live artifacts drive agents through the SDK and opens outputs in Office.

Gumloop ships a numbered release every few days. In October it gave agents a real browser (12.0), agent-owned secrets, team sharing and embeddable AI artifacts, then 13.0 rebuilt the agent harness for longer work and added organization-wide evaluations. 13.1 lets scripts in live artifacts message, create and list agents, artifacts, skills and teams through the Gumloop SDK, opens agent-made files in Google Workspace or Microsoft Office, and lets agents on a call run long tasks in the background while they keep talking.

Read the full Gumloop trajectory →

ClickFunnels vs Gumloop: editorial side-by-side

C
ClickFunnels
MKT AUTO
5.0

ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.

◆ Current state

ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.

◆ Where it's heading

The pattern is turning a page builder into something a marketer can audit. Each release answers a question an operator was previously exporting data to answer — which funnel is profitable, where in the step sequence people convert, what a funnel earned all-time. A parallel push widens API coverage over workflows, filters, and community so integrations and the agents built on them can reach more of the product.

◆ Prediction

Reporting is likely to keep consolidating into comparative views — funnel-versus-funnel and per-step conversion built on the attribution data these releases started capturing. The entries do not indicate whether that becomes a distinct analytics surface or stays layered onto the existing index pages.

G
Gumloop
MKT AUTO
7.5

Gumloop 13.1 lets live artifacts drive agents through the SDK and opens outputs in Office.

◆ Current state

Gumloop ships a numbered release every few days. In October it gave agents a real browser (12.0), agent-owned secrets, team sharing and embeddable AI artifacts, then 13.0 rebuilt the agent harness for longer work and added organization-wide evaluations. 13.1 lets scripts in live artifacts message, create and list agents, artifacts, skills and teams through the Gumloop SDK, opens agent-made files in Google Workspace or Microsoft Office, and lets agents on a call run long tasks in the background while they keep talking.

◆ Where it's heading

The product is moving from building agents to operating them at org scale, and artifacts are turning into small apps that can control agents themselves. Model access is also being made easier to manage, with families, deprecation dates and fallback visibility.

◆ Prediction

Expect more of the SDK exposed to artifacts and further evaluation and Insights controls at the usual weekly pace; the entries don't show pricing changes.

Alternatives to ClickFunnels and Gumloop

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either ClickFunnels or Gumloop.

See all ClickFunnels alternatives → · See all Gumloop alternatives →

Recent activity from ClickFunnels and Gumloop

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 3d agoGumloopGumloop 13.1: artifacts drive agents via SDK, open in Office
  2. 6d agoGumloopGumloop 13.0: revamped agent harness and org-wide evaluations ⚡
  3. 10d agoGumloopGumloop 12.5: artifacts call AI models and embed on any site
  4. 14d agoGumloopGumloop 12.4: agent-built MCPs, multi-account apps, team sharing
  5. 16d agoGumloopGemini 4 Argon and Muse Wonder
  6. 20d agoGumloopAgent-Owned Secrets
  7. 2mo agoClickFunnelsChangelog moves to changelog.myclickfunnels.com
  8. 3mo agoClickFunnelsUnder Attack Mode adds a Strong tier against card-testing bots
  9. 3mo agoClickFunnelsFunnel editor returns to your last page; survey rules get inline filters
  10. 3mo agoClickFunnelsFixes for agency add-on purchases, workflow event types, and templates
  11. 3mo agoClickFunnels🧾 Filter Orders by the Funnel That Made the Sale
  12. 3mo agoClickFunnels👥 See Every Opt-In, Not Just Every Contact

Frequently asked questions

What is the difference between ClickFunnels and Gumloop?

They serve adjacent needs but don't currently overlap on shipped themes. Gumloop is currently shipping more aggressively (velocity 7.5 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is ClickFunnels better than Gumloop?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gumloop is currently shipping more aggressively (velocity 7.5 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to ClickFunnels?

Top ClickFunnels alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "ClickFunnels alternatives" section above for the current picks, or visit /alternatives/clickfunnels for the full list with editorial commentary on each.

What are the best alternatives to Gumloop?

Top Gumloop alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Gumloop alternatives" section above for the current picks, or visit /alternatives/gumloop for the full list with editorial commentary on each.