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Comparison · Mkt Auto

ClickFunnels vs Formidable Forms

A side-by-side editorial comparison of ClickFunnels and Formidable Forms — release velocity, themes, recent moves, and the top alternatives to consider.

ClickFunnels vs Formidable Forms: at a glance

FeatureClickFunnelsFormidable Forms
SectorMkt AutoMkt Auto
Velocity score5.05.0
Sparks · 30d00
Top themesfunnel-attribution, analytics, fraud-protection, api-coveragewordpress, form-builder, mcp, security-hardening
Last editorial update2mo ago2d ago
Website—Visit →

What is ClickFunnels?

ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.

ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.

Read the full ClickFunnels trajectory →

What is Formidable Forms?

Formidable Forms 7.0.1 makes the builder preview reflect more Pro settings as they change.

Formidable Forms v7.0.1 extends the live builder preview to more Pro settings and warns admins when a hardened [frm-field-value] lookup is blocked. Same-day add-on patches fix REST-submitted signatures and inline calendars on multi-page forms. The week before, v7.0 hardened field-value shortcodes and several add-ons (Views, Coupons, Landing Pages) gained their own MCP tools.

Read the full Formidable Forms trajectory →

ClickFunnels vs Formidable Forms: editorial side-by-side

C
ClickFunnels
MKT AUTO
5.0

ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.

◆ Current state

ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.

◆ Where it's heading

The pattern is turning a page builder into something a marketer can audit. Each release answers a question an operator was previously exporting data to answer — which funnel is profitable, where in the step sequence people convert, what a funnel earned all-time. A parallel push widens API coverage over workflows, filters, and community so integrations and the agents built on them can reach more of the product.

◆ Prediction

Reporting is likely to keep consolidating into comparative views — funnel-versus-funnel and per-step conversion built on the attribution data these releases started capturing. The entries do not indicate whether that becomes a distinct analytics surface or stays layered onto the existing index pages.

F5.0

Formidable Forms 7.0.1 makes the builder preview reflect more Pro settings as they change.

◆ Current state

Formidable Forms v7.0.1 extends the live builder preview to more Pro settings and warns admins when a hardened [frm-field-value] lookup is blocked. Same-day add-on patches fix REST-submitted signatures and inline calendars on multi-page forms. The week before, v7.0 hardened field-value shortcodes and several add-ons (Views, Coupons, Landing Pages) gained their own MCP tools.

◆ Where it's heading

Formidable is doing two things in parallel: exposing each add-on to AI clients through MCP, one at a time, and tightening data escaping in the core after 7.0. The 7.0.1 warning shows the hardening has user-facing side effects the team is now smoothing over.

◆ Prediction

Expect more add-ons to gain MCP management and further 7.0.x patches around blocked lookups.

Alternatives to ClickFunnels and Formidable Forms

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either ClickFunnels or Formidable Forms.

See all ClickFunnels alternatives → · See all Formidable Forms alternatives →

Recent activity from ClickFunnels and Formidable Forms

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 8d agoFormidable FormsDatepicker Options v3.1.2
  2. 8d agoFormidable FormsFormidable Forms v7.0.1
  3. 8d agoFormidable FormsDigital Signature Forms v3.2.1
  4. 14d agoFormidable FormsLanding Pages v1.0.04
  5. 15d agoFormidable FormsFormidable Forms v7.0
  6. 15d agoFormidable FormsVisual Views v5.13
  7. 2mo agoClickFunnelsChangelog moves to changelog.myclickfunnels.com
  8. 3mo agoClickFunnelsUnder Attack Mode adds a Strong tier against card-testing bots
  9. 3mo agoClickFunnelsFunnel editor returns to your last page; survey rules get inline filters
  10. 3mo agoClickFunnelsFixes for agency add-on purchases, workflow event types, and templates
  11. 3mo agoClickFunnels🧾 Filter Orders by the Funnel That Made the Sale
  12. 3mo agoClickFunnels👥 See Every Opt-In, Not Just Every Contact

Frequently asked questions

What is the difference between ClickFunnels and Formidable Forms?

They serve adjacent needs but don't currently overlap on shipped themes. ClickFunnels and Formidable Forms are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is ClickFunnels better than Formidable Forms?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. ClickFunnels and Formidable Forms are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to ClickFunnels?

Top ClickFunnels alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "ClickFunnels alternatives" section above for the current picks, or visit /alternatives/clickfunnels for the full list with editorial commentary on each.

What are the best alternatives to Formidable Forms?

Top Formidable Forms alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Formidable Forms alternatives" section above for the current picks, or visit /alternatives/formidable-forms for the full list with editorial commentary on each.