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Comparison · Analytics
Fathom Analytics vs Keboola
A side-by-side editorial comparison of Fathom Analytics and Keboola — release velocity, themes, recent moves, and the top alternatives to consider.
Fathom Analytics vs Keboola: at a glance
What is Fathom Analytics?
Fathom rebuilds its query engine and bolts on Search Console, reaching for GA4's lunch.
Fathom shipped a complete analytics-engine rebuild in March 2026, paired with secondary dimensions, faster queries, and more accurate time-on-page measurement. The product is closing the feature gap with mainstream analytics tools while keeping its cookie-free, privacy-first stance. Recent additions — Google Search Console integration, entry/exit pages, dashboard ZIP exports, and a fresh layer of bot detection — directly target reasons users still keep GA4 open in another tab.
What is Keboola?
Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.
Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.
Fathom Analytics vs Keboola: editorial side-by-side
Fathom Analytics
1.3ANALYTICS
Fathom rebuilds its query engine and bolts on Search Console, reaching for GA4's lunch.
◆ Current state
Fathom shipped a complete analytics-engine rebuild in March 2026, paired with secondary dimensions, faster queries, and more accurate time-on-page measurement. The product is closing the feature gap with mainstream analytics tools while keeping its cookie-free, privacy-first stance. Recent additions — Google Search Console integration, entry/exit pages, dashboard ZIP exports, and a fresh layer of bot detection — directly target reasons users still keep GA4 open in another tab.
◆ Where it's heading
The roadmap is clearly aimed at making Fathom a viable single-pane replacement for Google Analytics rather than a privacy-first complement to it. Expect continued investment in detection accuracy, reporting depth (custom exports, secondary dimensions), and Google-side integrations. The new analytics engine is foundational — it is what makes the next layer of features possible.
◆ Prediction
Next likely moves are deeper UTM and campaign analytics, an experimentation or goals-funnel surface, and tighter agency tooling that builds on self-serve site transfer and shared-dashboard exports.
Keboola
5.0ANALYTICS
Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.
◆ Current state
Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.
◆ Where it's heading
The platform is limiting what agents and stale resources can do while making its AI assistant and apps quicker to use. The pattern is deliberate cleanup ahead of wider agent usage, not new surface area.
◆ Prediction
Expect more guardrails around the MCP server and Kai, such as tighter scopes or approvals, alongside further deprecation notices with fixed dates.
Alternatives to Fathom Analytics and Keboola
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Fathom Analytics or Keboola.
OpenReplay
OpenReplay moves its Go backend to pgx v5 and patches vulnerable deps across 1.25–1.27.
Basedash
Basedash automations can now attach scheduled CSV exports to Slack and email.
OpenPanel
OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.
Fulcrum
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
Holistics
Holistics lets admins put a key dashboard on everyone's Home page.
See all Fathom Analytics alternatives → · See all Keboola alternatives →
Recent activity from Fathom Analytics and Keboola
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoKeboolaSwitch Keboola to Dark Mode
- 3d agoKeboolaUnused Workspaces Will Be Cleaned Up Automatically
- 6d agoKeboolaKeboola MCP Server: query_data Runs Read-Only Queries Only
- 9d agoKeboolaSending API Tokens via Email Will Be Removed on February 4, 2027
- 17d agoKeboolaFaster App Starts by Default
- 22d agoKeboolaKai remembers what matters: shared team memory
- 6mo agoFathom AnalyticsA new layer of bot detection to keep your analytics accurate and free from non-human traffic
- 6mo agoFathom AnalyticsTrial signup landing page (not a changelog entry)
- 7mo agoFathom AnalyticsSee where visitors land when they arrive at your site and where they leave from — right on your dashboard
- 7mo agoFathom AnalyticsWe rebuilt the analytics engine behind your Fathom dashboard from the ground up. ⚡
- 8mo agoFathom AnalyticsSee which search terms people use to find your site in search results, right inside your Fathom dashboard ⚡
- 8mo agoFathom AnalyticsUpdates and improvements to Fathom Analytics for February 2026
Frequently asked questions
What is the difference between Fathom Analytics and Keboola?
They serve adjacent needs but don't currently overlap on shipped themes. Keboola is currently shipping more aggressively (velocity 5.0 vs 1.3), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Fathom Analytics better than Keboola?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Keboola is currently shipping more aggressively (velocity 5.0 vs 1.3), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Fathom Analytics?
Top Fathom Analytics alternatives in Analytics are ranked by recent ship velocity. Browse the "Fathom Analytics alternatives" section above for the current picks, or visit /alternatives/fathom-analytics for the full list with editorial commentary on each.
What are the best alternatives to Keboola?
Top Keboola alternatives in Analytics are ranked by recent ship velocity. Browse the "Keboola alternatives" section above for the current picks, or visit /alternatives/keboola for the full list with editorial commentary on each.