Formidable Forms vs Postscript

Postscript is an SMS and RCS platform for Shopify merchants, and this archive shows it working two fronts at once. On acquisition it has multiplied the places a subscriber can opt in — embedded forms droppable on any page, standalone landing pages built on the popup editor, and Onsite Opt-in at Shoptin checkout. On messaging it is building Shopper, a conversational AI layer that now answers, analyses and increasingly initiates. The feed carries no publication dates, so this is an archive rather than a timeline.

The centre of gravity is shifting from campaign tooling to per-subscriber decisioning. Shopper began as a responder, then gained a research surface over its own conversations, and now decides send timing and content for each individual. Alongside that, RCS is the delivery-side bet: webviews, dynamic product photos and tappable suggested replies all work to make the message thread the destination rather than a pointer to the storefront. Experimentation is being pushed into more of the journey rather than confined to campaign sends.

Expect the remaining hand-built primitives — static flows and manual segments — to be folded into Shopper's decisioning, and each new RCS capability to keep shipping with an automatic MMS or browser fallback so merchants can adopt it without maintaining a second path.