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Comparison · Mkt Auto

Ghost vs SendPortal

A side-by-side editorial comparison of Ghost and SendPortal — release velocity, themes, recent moves, and the top alternatives to consider.

Ghost vs SendPortal: at a glance

FeatureGhostSendPortal
SectorMkt AutoMkt Auto
Velocity score5.02.5
Sparks · 30d00
Top themesmembership, email automation, creator monetization, giftingemail marketing, self-hosted, laravel, open-source
Last editorial update2mo ago3d ago
WebsiteVisit →Visit →

What is Ghost?

Ghost is closing the gap between publishing tool and lifecycle marketing stack.

Ghost has spent the summer building the two systems a paid publication actually runs on: automated member email and gift-driven acquisition. Email sequences shipped in beta in June and picked up performance analytics in August, so the automation now has a feedback loop. The gift line that started in May has been extended twice since, most recently with personalized delivery, more gift lengths, and gifting inside Portal.

Read the full Ghost trajectory →

What is SendPortal?

SendPortal resurfaces with a v4 patch release, its first tag since 2020.

SendPortal's last tagged release before this month was v1.0.3 in July 2020. On October 22 it published v4.0.0.1, which fixes sp:install skipping migrations on fresh installs and a route-caching failure from a duplicate logout route. The changelog link implies a v4.0.0 release just before it, which isn't in the tracked entries.

Read the full SendPortal trajectory →

Ghost vs SendPortal: editorial side-by-side

Ghost logo
Ghost
MKT AUTO
5.0

Ghost is closing the gap between publishing tool and lifecycle marketing stack.

◆ Current state

Ghost has spent the summer building the two systems a paid publication actually runs on: automated member email and gift-driven acquisition. Email sequences shipped in beta in June and picked up performance analytics in August, so the automation now has a feedback loop. The gift line that started in May has been extended twice since, most recently with personalized delivery, more gift lengths, and gifting inside Portal.

◆ Where it's heading

The pattern is that each new capability gets a follow-up release that makes it measurable or self-serve rather than being left as a launch. Sequences went from beta to instrumented in six weeks; gifting went from a single feature to a checkout-level flow in Portal. Ghost is systematically removing the reasons a publisher would bolt on a separate email or referral tool.

◆ Prediction

Expect sequences to graduate out of beta with segmentation built on the saved member filters shipped in June, and for the gifting flow to gain reporting comparable to what sequences just received.

S
SendPortal
MKT AUTO
2.5

SendPortal resurfaces with a v4 patch release, its first tag since 2020.

◆ Current state

SendPortal's last tagged release before this month was v1.0.3 in July 2020. On October 22 it published v4.0.0.1, which fixes sp:install skipping migrations on fresh installs and a route-caching failure from a duplicate logout route. The changelog link implies a v4.0.0 release just before it, which isn't in the tracked entries.

◆ Where it's heading

A major version followed by fixes to the installer suggests the project is active again and new installs are being tested. With two tagged releases six years apart, there's no cadence to read yet.

◆ Prediction

If v4 is a real revival, more point releases should follow within weeks; another long silence would mean v4 was a one-off.

Alternatives to Ghost and SendPortal

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Ghost or SendPortal.

See all Ghost alternatives → · See all SendPortal alternatives →

Recent activity from Ghost and SendPortal

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 7d agoSendPortalv4.0.0.1: fixes fresh-install migrations and route caching
  2. 2mo agoGhostGift subscription improvements
  3. 2mo agoGhostAnalytics for email sequences
  4. 3mo agoGhostOptimize your site for AI search
  5. 3mo agoGhostPublisher gift links
  6. 4mo agoGhostEmail sequences for new members ⚡
  7. 4mo agoGhostYour new admin toolbar
  8. 6y agoSendPortalv1.0.3: Drops laracatch-client dependency

Frequently asked questions

What is the difference between Ghost and SendPortal?

They serve adjacent needs but don't currently overlap on shipped themes. Ghost is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Ghost better than SendPortal?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Ghost is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to Ghost?

Top Ghost alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Ghost alternatives" section above for the current picks, or visit /alternatives/ghost for the full list with editorial commentary on each.

What are the best alternatives to SendPortal?

Top SendPortal alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "SendPortal alternatives" section above for the current picks, or visit /alternatives/sendportal for the full list with editorial commentary on each.