LoginSign Up
← Back to all sparks
C

Claap

COLLAB
Velocity7.5

Claap expands from meeting recorder to the agent-readable deal-conversation layer

deal-intelligencemeeting-recordingmcpcrm-integrationrevenue-teamsmobile
◆Current state
Claap records calls and meetings and generates AI insights for revenue teams, but recent releases widen both ends of the pipe. On the capture side it added mobile in-person recording and, most recently, contact-email ingestion; on the output side it exposes its smart tables and AI columns to MCP clients and pushes enrichment into HubSpot. The result is a single per-deal timeline rather than a pile of call recordings.
◆Where it's heading
Claap is moving to sit above the CRM as the context layer for a deal: one timeline spanning calls, meetings, and emails, with AI grounded in the whole conversation and that context made readable by external agents through MCP. Deal and Company Reports push the same 'whole deal story, not just the CRM stage' framing.
◆Prediction
The likely next steps are tighter two-way CRM sync and more agent tooling on top of the unified timeline—turning captured context into suggested next steps or deal-stage signals. This follows the observed MCP + HubSpot-enrichment + email-capture pattern.

◆Recent moves

  1. 2d ago

    Claap now captures your contact emails

    ⚡ SPARK

    Email capture completes Claap's shift from meeting recorder to full deal-conversation layer: calls, meetings, and now exchanged emails land on one timeline per deal, with AI grounded in the whole thread and the context exposed to MCP clients.

  2. 24d ago

    Claap goes mobile

    The iOS and Android apps close a real gap for a meeting recorder—in-person meetings were previously uncapturable—by putting recording, AI summaries, and Claap AI on the phone. It broadens where Claap collects the raw material its deal timeline depends on.

  3. 29d ago

    Claap goes mobile

    A near-duplicate of the June 9 mobile launch, covering the Android-first rollout ahead of iOS. Same release, earlier framing—counted once above.

  4. 1mo ago

    MCP insights & deeper HubSpot enrichment

    ⚡ SPARK

    Making smart tables and AI columns readable by Claude and any MCP client—plus pushing enrichment into HubSpot—turns Claap's insights from a destination into a data source, the interoperability thread the July email release later extends.

  5. 1mo ago

    Deal Report, Company Report & a refreshed Meeting Report

    Deal and Company Reports extend Claap beyond call summaries toward full deal narratives—'the whole deal story, not just the CRM stage'—reinforcing its push to sit above the CRM as the context layer for revenue teams.

  6. 2mo ago

    Members Page, Customization & Cleaner Call Data

    This control-focused release—workspace governance, sharing customization, cleaner CRM call data—is plumbing for scale rather than new capability. It hardens how Claap's data lands in CRMs, a prerequisite for the enrichment and reporting moves that follow.