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Whatagraph

ANALYTICS
Velocity5.0

Whatagraph is turning a report from a document you send into a place clients come back to.

agency reportingclient portalsintegrationsdata storagereliabilityreport design
◆Current state
Whatagraph has been working on the parts of agency reporting that break under volume rather than on new analysis capability. Stored data removes live API calls from render time, connection failover keeps widgets alive when one teammate's token expires, and the Basis rebuild traded live loading for stored data to fix slow widgets and mismatched spend figures. Alongside that runs a steady stream of presentation control — automatic conditional formatting, per-metric decimal places, chosen comparison colors, consolidated theme settings.
◆Where it's heading
The through-line is reliability and reader experience at agency scale, where one account runs hundreds or thousands of sources across several people. Report shortcuts extend that from inside a single report to the relationships between reports, letting a heavy report be split into a hub and supporting detail rather than one long scroll or five unlabeled links. Integration work continues to be additive and specific — Ahrefs Rank Tracker, WhatConverts, Snowflake, bol. — chosen to fill named reporting gaps rather than to broaden a catalog.
◆Prediction
Expect the portal framing to get more structure — navigation, landing behavior or access controls on the entry-point report — since a hub built from a link widget will run into the limits of being just another report.

◆Recent moves

  1. 5d ago

    Turn your report into client portal with Report shortcuts

    Report shortcuts add a widget that previews and links to another report, letting agencies split a heavy report into a hub and supporting detail instead of one long scroll or a folder of separate links. Passwords, themes and interactive widgets carry over to the linked report, which is what makes the hub framing hold together rather than reading as a bookmark list.

  2. 20d ago

    One broken connection won't break your reports

    When the account that owns a source loses access, Whatagraph now switches to another team member who can reach the same source instead of blanking the widget. It is squarely aimed at the volume problem — one expired login used to mean tracking down the right teammate on a deadline — and only works where more than one person has connected that source.

  3. 20d ago

    Clearer charts and tables, and a faster way to find the right template

    Four presentation changes: auto colours that shade a column across its own range without per-metric thresholds, a chosen color for comparison periods, decimal places set per metric rather than per widget, and faster template search. Each removes a piece of per-client configuration that previously had to be revisited as performance moved.

  4. 25d ago

    Track your keywords against competitors with Ahrefs Rank Tracker

    Ahrefs Rank Tracker connects as its own integration alongside the existing Ahrefs source, adding keyword-level position tracking against competitors to reports that previously only carried domain-level SEO data. Available on Max and Prime, and positioned as complementary rather than a replacement.

  5. 1mo ago

    Basis rebuilt: faster data, cleaner numbers, per-client sources

    The Basis integration moved from loading live from the API on every report open to storing data, which fixes slow widgets and frequent drops and unlocks tactic and line item group breakdowns. Spend now reconciles with Basis billing totals including added value line items — the same stored-data approach the product took platform-wide.

  6. 1mo ago

    Themes settings, simplified

    Theme settings were consolidated into one place with a clearer split between creating a theme and editing the applied one. Existing custom themes are unchanged, so this is navigation cleanup rather than new styling capability.