Theme · updated weekly

Analytics in Marketing Automation — SaaS tools & trends 2026

4 products Sparkpulse tracks are shipping around analytics in Marketing Automation. The highest-velocity analytics products right now are ClickFunnels, SegMetrics and WebEngage (ranked by Sparkpulse's velocity score). The theme runs across 9 sectors, so the momentum you see here is drawn from products competing in different corners of the market. Their velocity scores span 0.0 to 5.0 out of 10, a spread that shows how unevenly shipping cadence is distributed across the field. Below: every tracked product carrying this theme, updated from release data. Everything on this page is regenerated from verified release data, so the ranking reflects the latest changelogs rather than a static list.

Scoped to Marketing Automation. View analytics across all sectors →

Products shipping around analytics

#01ClickFunnelsClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.5.0alternatives →

#02SegMetricsSegMetrics is cleaning up the inputs to attribution before selling more reports on top.2.5alternatives →

#03WebEngageWebEngage rebuilds its analytics and CDP layer — segmentation, funnels, and a new realtime intent score.1.3alternatives →

#04IterableIterable's AI stops recommending and starts running the campaign.0.0alternatives →

Frequently asked questions about analytics

Which SaaS tools ship analytics in Marketing Automation in 2026?

ClickFunnels, SegMetrics, WebEngage, Iterable — the analytics products Sparkpulse tracks in Marketing Automation, ranked by shipping velocity from verified changelogs.

Which analytics product has the highest shipping velocity?

ClickFunnels, with the top velocity score (5.0/10) in Marketing Automation — Sparkpulse's velocity score is derived from verified release data.

How many products are shipping around analytics?

Sparkpulse currently tracks 4 products carrying the analytics theme in Marketing Automation, updated continuously from verified release data.