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Comparison · Analytics
Amplitude vs Keboola
A side-by-side editorial comparison of Amplitude and Keboola — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:mcp
Amplitude vs Keboola: at a glance
What is Amplitude?
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
What is Keboola?
Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.
Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.
Amplitude vs Keboola: editorial side-by-side
Amplitude
0.0ANALYTICSINFRA · APIS
Amplitude shipped AI Visibility 2.0 with MCP, agentic onboarding, and a new Premium plan tier.
◆ Current state
April's release wave is dominated by an AI Visibility 2.0 expansion (sentiment, recommendations, event data, MCP support, and a new Premium plan tier) and a Wizard CLI for agentic onboarding. Around it, Amplitude added Session Replay capabilities (page-level URL masking, replay insights, bookmarkable replays, sentiment filter), a Global Agent chat sidebar that opens by default, and AI-feedback plumbing (ingestion API, AI Assistant chats fed into feedback). The captured feed includes three near-duplicate March-31 capture variants of the same April digest, plus older monthly digests back to August.
◆ Where it's heading
The compounding theme across six months: Amplitude is becoming an agentic analytics platform — Chart Chat in September, Amplitude MCP launched in October, Dashboard Agent in February, External MCP Tools in January, Global Agent and now AI Visibility 2.0 with MCP in April. The Premium plan tier introduced with AI Visibility 2.0 is the monetization step that signals AI is being treated as a separate revenue line, not a free upgrade. Session Replay is on a parallel track maturing into a serious enterprise feature.
◆ Prediction
Watch for the Wizard CLI to evolve into a fuller programmable agentic onboarding flow — likely tied into Amplitude's CDP and customer-data layer. The Premium plan tier will likely accumulate AI-only features (advanced sentiment, agent compute), turning the AI suite into a clean upsell from the analytics base.
Keboola
5.0ANALYTICS
Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.
◆ Current state
Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.
◆ Where it's heading
The platform is limiting what agents and stale resources can do while making its AI assistant and apps quicker to use. The pattern is deliberate cleanup ahead of wider agent usage, not new surface area.
◆ Prediction
Expect more guardrails around the MCP server and Kai, such as tighter scopes or approvals, alongside further deprecation notices with fixed dates.
Alternatives to Amplitude and Keboola
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Amplitude or Keboola.
OpenReplay
OpenReplay moves its Go backend to pgx v5 and patches vulnerable deps across 1.25–1.27.
Basedash
Basedash automations can now attach scheduled CSV exports to Slack and email.
OpenPanel
OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.
Fulcrum
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
Holistics
Holistics lets admins put a key dashboard on everyone's Home page.
See all Amplitude alternatives → · See all Keboola alternatives →
Recent activity from Amplitude and Keboola
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoKeboolaSwitch Keboola to Dark Mode
- 3d agoKeboolaUnused Workspaces Will Be Cleaned Up Automatically
- 6d agoKeboolaKeboola MCP Server: query_data Runs Read-Only Queries Only
- 9d agoKeboolaSending API Tokens via Email Will Be Removed on February 4, 2027
- 17d agoKeboolaFaster App Starts by Default
- 22d agoKeboolaKai remembers what matters: shared team memory
- 7mo agoAmplitudeApril digest (variant capture): Global Agent UX + Session Replay URL masking
- 7mo agoAmplitude🤖AI Visibility 2.0: Sentiment, Recommendations, Event Data, MCP & Premium planApr 29AI📹Heatmaps ImprovementsApr 29Session Replay💾Data… ⚡
- 7mo agoAmplitudeApril digest (variant capture): Wizard CLI + data/activation items
- 8mo agoAmplitudeMarch digest: SDK unification, source ingestion, classifier templates
- 9mo agoAmplitudeFebruary digest: agent editing tools, Shareable Agents, Experiment Proxy 1.0
- 10mo agoAmplitudeJanuary digest: API Key GA, External MCP Tools, multi-question surveys
Frequently asked questions
What is the difference between Amplitude and Keboola?
Both compete on the same themes — mcp — within Analytics. Keboola is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Amplitude better than Keboola?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Keboola is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Amplitude?
Top Amplitude alternatives in Analytics are ranked by recent ship velocity. Browse the "Amplitude alternatives" section above for the current picks, or visit /alternatives/amplitude for the full list with editorial commentary on each.
What are the best alternatives to Keboola?
Top Keboola alternatives in Analytics are ranked by recent ship velocity. Browse the "Keboola alternatives" section above for the current picks, or visit /alternatives/keboola for the full list with editorial commentary on each.