RStudio
RStudio's first October patch is a branch merge, extending a long run of release-train upkeep.
Comparison · Analytics
Fulcrum vs Whatagraph
A side-by-side editorial comparison of Fulcrum and Whatagraph — release velocity, themes, recent moves, and the top alternatives to consider.
Fulcrum vs Whatagraph: at a glance
| Feature | Fulcrum | Whatagraph |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 6.3 | 6.3 |
| Sparks · 30d | 1 | 0 |
| Top themes | field data collection, ai assistant, mobile, gis | marketing-reporting, agency-tools, integrations, cross-channel |
| Last editorial update | 1d ago | 2mo ago |
| Website | — | — |
What is Fulcrum?
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
Fulcrum, a field data collection platform, opened Insights to all customers on all plans as a public beta, on by default. Users ask questions in plain language across up to five apps and get charts, maps and tables, with an org-level off switch. Around it, web, iOS and Android releases fixed map, GPS and photo markup issues and tuned Photo FastFill and Insights styling.
What is Whatagraph?
Agency reporting adds ChatGPT ads as a channel before most clients have bought one.
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
Fulcrum vs Whatagraph: editorial side-by-side
Fulcrum
6.3ANALYTICS
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
◆ Current state
Fulcrum, a field data collection platform, opened Insights to all customers on all plans as a public beta, on by default. Users ask questions in plain language across up to five apps and get charts, maps and tables, with an org-level off switch. Around it, web, iOS and Android releases fixed map, GPS and photo markup issues and tuned Photo FastFill and Insights styling.
◆ Where it's heading
Fulcrum is adding AI at both ends of its workflow: FastFill extracts data from photos and audio at capture, and Insights answers questions about the data afterwards. Mobile releases stay focused on reliability for GPS and map features still in beta.
◆ Prediction
Expect Insights to move toward general availability or paid packaging once the beta collects usage, and GPS Integration to leave beta after the current fix cycle.
Whatagraph
6.3ANALYTICS
Agency reporting adds ChatGPT ads as a channel before most clients have bought one.
◆ Current state
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
◆ Where it's heading
Two threads. The first is removing the recurring maintenance an agency does between report cycles — remapping fields, rebuilding groups, reconnecting sources after someone leaves, re-exporting keyword data monthly. The second is source coverage, which is now extending past ad accounts into other shapes: a keyword list is a source, and a report can be a widget inside another report. Whatagraph is competing on the labour a report costs, not the chart types it offers.
◆ Prediction
Expect more non-ad-account source shapes to follow the keyword-list pattern, and OpenAI Ads coverage to deepen as that platform's own API exposes more than the current account, campaign, ad group and ad levels.
Alternatives to Fulcrum and Whatagraph
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Fulcrum or Whatagraph.
OpenReplay
OpenReplay moves its Go backend to pgx v5 and patches vulnerable deps across 1.25–1.27.
Basedash
Basedash automations can now attach scheduled CSV exports to Slack and email.
OpenPanel
OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.
Holistics
Holistics lets admins put a key dashboard on everyone's Home page.
OpenHouse
OpenHouse locks down its column-defaults capability flag as default values near completion.
See all Fulcrum alternatives → · See all Whatagraph alternatives →
Recent activity from Fulcrum and Whatagraph
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoFulcrumiOS 2610.2.0: GPS map-mode, report timeout and sync fixes
- 1d agoFulcrumAndroid 2610.2.0: location dot, permissions and GPS data fixes
- 6d agoFulcrumWeb: map and filter fixes, Google Maps link on records
- 7d agoFulcrumiOS 2610.1.0: ArcGIS tracking and GPS metadata fixes
- 7d agoFulcrumInsights AI assistant opens to all customers in public beta ⚡
- 8d agoFulcrumAndroid 2610.1.0: Photo FastFill styling, faster annotation
- 2mo agoWhatagraphReport on OpenAI Ads, and track Google Ads keyword demand without the monthly export ⚡
- 2mo agoWhatagraphUnify metrics and dimensions while creating a Source Group
- 2mo agoWhatagraphTurn your report into client portal with Report shortcuts
- 3mo agoWhatagraphOne broken connection won't break your reports
- 3mo agoWhatagraphClearer charts and tables, and a faster way to find the right template
- 3mo agoWhatagraphTrack your keywords against competitors with Ahrefs Rank Tracker
Frequently asked questions
What is the difference between Fulcrum and Whatagraph?
They serve adjacent needs but don't currently overlap on shipped themes. Fulcrum and Whatagraph are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Fulcrum better than Whatagraph?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Fulcrum and Whatagraph are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Fulcrum?
Top Fulcrum alternatives in Analytics are ranked by recent ship velocity. Browse the "Fulcrum alternatives" section above for the current picks, or visit /alternatives/fulcrum for the full list with editorial commentary on each.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.