Plain
Plain built an autonomous support agent, and has now built the controls to trust it.
A side-by-side editorial comparison of Gorgias and Sleekplan — release velocity, themes, recent moves, and the top alternatives to consider.
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
Sleekplan rebuilt itself around AI triage, then put the feedback board inside ChatGPT.
Releases are infrequent and arrive as monthly digests with truncated bodies, so scope has to be inferred from direction. The June 2.0 rebuild replaced the admin app and added an AI layer for handling feedback; July connects a workspace to ChatGPT, anonymizes identities on public boards, and adds @-mentions to composers. A rebuilt Chrome extension sits between them, aimed at capture from other tools.
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
The arc is from helpdesk-with-AI to AI-native helpdesk. MCP plus LLM-query workflows push Gorgias into agentic infrastructure territory; the Ecom Lab launch reads as a play for benchmark-authority as a moat; Gaia for Zendesk is a thinly veiled competitor-displacement tactic. Expect the product story to keep collapsing around the AI Agent.
Expect tighter packaging of AI Agent capability with benchmark data — plausibly a public Ecom Lab dashboard surfacing 'where you stand versus the Gorgias customer set' — and more free utilities aimed at users of competing helpdesks.
Releases are infrequent and arrive as monthly digests with truncated bodies, so scope has to be inferred from direction. The June 2.0 rebuild replaced the admin app and added an AI layer for handling feedback; July connects a workspace to ChatGPT, anonymizes identities on public boards, and adds @-mentions to composers. A rebuilt Chrome extension sits between them, aimed at capture from other tools.
Both ends of the loop are being pushed out of Sleekplan's own interface. Capture moves to the browser extension where support and sales already work; management moves into the assistant a product manager already has open. The Impact Score rework and identity anonymization address the two objections that follow — that prioritization is opaque, and that public boards leak customer identity.
Expect the ChatGPT connection to be joined by other assistant surfaces on the same pattern, and the 2.0 beta to reach general availability with the AI triage layer as its headline.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gorgias or Sleekplan.
Plain built an autonomous support agent, and has now built the controls to trust it.
Comm100 publishes steadily about AI support — none of it is Comm100 shipping anything.
respond.io is layering an agent-authoring copilot and consumption billing on top of its omnichannel inbox.
Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user
A teaser-only content feed making one argument: AI in the contact center fails on knowledge, not models.
A steady SEO blog on SMS basics, with the occasional ecommerce integration walkthrough.
See all Gorgias alternatives → · See all Sleekplan alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Gorgias is currently shipping more aggressively (velocity 7.5 vs 6.3), with 0 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gorgias is currently shipping more aggressively (velocity 7.5 vs 6.3), with 0 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Gorgias alternatives in Support are ranked by recent ship velocity. Browse the "Gorgias alternatives" section above for the current picks, or visit /alternatives/gorgias for the full list with editorial commentary on each.
Top Sleekplan alternatives in Support are ranked by recent ship velocity. Browse the "Sleekplan alternatives" section above for the current picks, or visit /alternatives/sleekplan for the full list with editorial commentary on each.