Sleekplan
Sleekplan rebuilt itself around AI triage, then put the feedback board inside ChatGPT.
Comparison · Support
Gorgias vs Plain
A side-by-side editorial comparison of Gorgias and Plain — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:customer-supportai-agentsmcp
Gorgias vs Plain: at a glance
What is Gorgias?
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
What is Plain?
Plain built an autonomous support agent, and has now built the controls to trust it.
Plain's changelog is dated entries with no titles, and nearly all of it concerns two AI surfaces: Ari, the customer-facing responder, and Sidekick, the internal agent. Sidekick spent July gaining reach — its own full-page home, reusable workspace skills, and connection to arbitrary MCP servers. The newest release turns to Ari and adds what was missing around it: a way to test it before customers see it, provenance behind each answer, configurable tone, and explicit escalation rules.
Gorgias vs Plain: editorial side-by-side
Gorgias
7.5SUPPORT
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
◆ Current state
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
◆ Where it's heading
The arc is from helpdesk-with-AI to AI-native helpdesk. MCP plus LLM-query workflows push Gorgias into agentic infrastructure territory; the Ecom Lab launch reads as a play for benchmark-authority as a moat; Gaia for Zendesk is a thinly veiled competitor-displacement tactic. Expect the product story to keep collapsing around the AI Agent.
◆ Prediction
Expect tighter packaging of AI Agent capability with benchmark data — plausibly a public Ecom Lab dashboard surfacing 'where you stand versus the Gorgias customer set' — and more free utilities aimed at users of competing helpdesks.
Plain
8.8SUPPORT
Plain built an autonomous support agent, and has now built the controls to trust it.
◆ Current state
Plain's changelog is dated entries with no titles, and nearly all of it concerns two AI surfaces: Ari, the customer-facing responder, and Sidekick, the internal agent. Sidekick spent July gaining reach — its own full-page home, reusable workspace skills, and connection to arbitrary MCP servers. The newest release turns to Ari and adds what was missing around it: a way to test it before customers see it, provenance behind each answer, configurable tone, and explicit escalation rules.
◆ Where it's heading
The sequence reads as capability first, then governance. Plain rebuilt Ari into an agentic first responder, opened Sidekick to any MCP server, and let teams write skills the whole workspace shares — all of which widen what the agents can do and reach. The current release closes the loop the other way, making that autonomy inspectable and bounded before it is switched on. That is the order support-AI vendors have to complete in: teams will not put an agent in front of customers on capability claims alone.
◆ Prediction
With testing and provenance in place, the next step is likely measurement — resolution and escalation rates per skill, or per-answer quality review feeding back into the skills teams write. The entries are short summaries linking off-site, so per-release depth is limited.
Alternatives to Gorgias and Plain
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gorgias or Plain.
Comm100
Comm100 publishes steadily about AI support — none of it is Comm100 shipping anything.
Respond.io
respond.io is layering an agent-authoring copilot and consumption billing on top of its omnichannel inbox.
Hatz AI
Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user
Knowmax
A teaser-only content feed making one argument: AI in the contact center fails on knowledge, not models.
TextMagic
A steady SEO blog on SMS basics, with the occasional ecommerce integration walkthrough.
See all Gorgias alternatives → · See all Plain alternatives →
Recent activity from Gorgias and Plain
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoPlainTest Ari before customers see it, with per-answer proof ⚡
- 15d agoPlainImport past conversations from any tool, no built-in importer
- 21d agoPlainSidekick connects to any MCP server ⚡
- 23d agoPlainSidekick gains reusable, workspace-shared skills ⚡
- 28d agoPlainShare published workflows by link
- 1mo agoPlainSidekick gets its own full-page home and tool controls
- 2mo agoGorgiasAsk Your Helpdesk Anything: How to Use Claude or ChatGPT with Gorgias ⚡
- 2mo agoGorgiasHow To Calculate Net Promoter Score: NPS Formula, Tools, Tips
- 2mo agoGorgiasThe Complete Guide to Helpdesk Automation for Ecommerce Support Teams
- 2mo agoGorgiasSmall Business Customer Service: How to Handle It Solo
- 2mo agoGorgiasGaia for Zendesk: Diagnose and Fix Your AI Agent ⚡
- 2mo agoGorgiasHow to Audit Your Ticket Volume (and Actually Fix What's Driving It)
Frequently asked questions
What is the difference between Gorgias and Plain?
Both compete on the same themes — customer-support, ai-agents, mcp — within Support. Plain is currently shipping more aggressively (velocity 8.8 vs 7.5), with 3 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Gorgias better than Plain?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Plain is currently shipping more aggressively (velocity 8.8 vs 7.5), with 3 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Gorgias?
Top Gorgias alternatives in Support are ranked by recent ship velocity. Browse the "Gorgias alternatives" section above for the current picks, or visit /alternatives/gorgias for the full list with editorial commentary on each.
What are the best alternatives to Plain?
Top Plain alternatives in Support are ranked by recent ship velocity. Browse the "Plain alternatives" section above for the current picks, or visit /alternatives/plain for the full list with editorial commentary on each.