← Back to home
Comparison · Support

Hatz AI vs Plain

A side-by-side editorial comparison of Hatz AI and Plain — release velocity, themes, recent moves, and the top alternatives to consider.

Hatz AI vs Plain: at a glance

FeatureHatz AIPlain
SectorSupportSupport
Velocity score6.38.8
Sparks · 30d13
Top themesmsp-channel, phone-agents, model-selector, multi-tenant-admincustomer-support, ai-agents, mcp, agent-governance
Last editorial update4d ago12h ago
WebsiteVisit →

What is Hatz AI?

Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user

Most of Hatz's window is model-selector maintenance — Claude Opus 5, Kimi K3, GLM 5.2 Fast, DeepSeek V4 Flash, the Gemini 3.x line — plus a steady buildout of the phone agent, which has gained pausing, duplication, reassignment, drafts, silence tolerance, business hours, and caller memory. Against that routine, Hatz Activate stands apart: a rollout console built for the managed service providers who resell the platform.

Read the full Hatz AI trajectory →

What is Plain?

Plain built an autonomous support agent, and has now built the controls to trust it.

Plain's changelog is dated entries with no titles, and nearly all of it concerns two AI surfaces: Ari, the customer-facing responder, and Sidekick, the internal agent. Sidekick spent July gaining reach — its own full-page home, reusable workspace skills, and connection to arbitrary MCP servers. The newest release turns to Ari and adds what was missing around it: a way to test it before customers see it, provenance behind each answer, configurable tone, and explicit escalation rules.

Read the full Plain trajectory →

Hatz AI vs Plain: editorial side-by-side

H
Hatz AI
SUPPORT
6.3

Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user

◆ Current state

Most of Hatz's window is model-selector maintenance — Claude Opus 5, Kimi K3, GLM 5.2 Fast, DeepSeek V4 Flash, the Gemini 3.x line — plus a steady buildout of the phone agent, which has gained pausing, duplication, reassignment, drafts, silence tolerance, business hours, and caller memory. Against that routine, Hatz Activate stands apart: a rollout console built for the managed service providers who resell the platform.

◆ Where it's heading

Two arcs run in parallel. The phone agent is being hardened into a product an MSP can deploy repeatedly across client sites — duplicate it onto a new number, reassign it to a different tenant, cap its minutes — while Activate supplies the partner with the shadow-AI scan and enablement material that starts the sales conversation. Model additions continue but carry no direction; they are table stakes restated every few weeks.

◆ Prediction

Expect more tenant- and partner-scoped administration, since renaming tenants and invoicing over the API both landed this window and point at MSPs managing many clients programmatically. The phone agent's usage-based pricing suggests metering and limits will keep expanding ahead of any new end-user capability.

P
Plain
SUPPORT
8.8

Plain built an autonomous support agent, and has now built the controls to trust it.

◆ Current state

Plain's changelog is dated entries with no titles, and nearly all of it concerns two AI surfaces: Ari, the customer-facing responder, and Sidekick, the internal agent. Sidekick spent July gaining reach — its own full-page home, reusable workspace skills, and connection to arbitrary MCP servers. The newest release turns to Ari and adds what was missing around it: a way to test it before customers see it, provenance behind each answer, configurable tone, and explicit escalation rules.

◆ Where it's heading

The sequence reads as capability first, then governance. Plain rebuilt Ari into an agentic first responder, opened Sidekick to any MCP server, and let teams write skills the whole workspace shares — all of which widen what the agents can do and reach. The current release closes the loop the other way, making that autonomy inspectable and bounded before it is switched on. That is the order support-AI vendors have to complete in: teams will not put an agent in front of customers on capability claims alone.

◆ Prediction

With testing and provenance in place, the next step is likely measurement — resolution and escalation rates per skill, or per-answer quality review feeding back into the skills teams write. The entries are short summaries linking off-site, so per-release depth is limited.

Alternatives to Hatz AI and Plain

Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or Plain.

See all Hatz AI alternatives → · See all Plain alternatives →

Recent activity from Hatz AI and Plain

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoPlainTest Ari before customers see it, with per-answer proof
  2. 5d agoHatz AIAttachment-Only Messages, Tenant Renaming, Invoices Over the API, Phone Agent Drafts and Silence Controls
  3. 12d agoHatz AIDeepSeek V4 Flash 0731, Self-Reporting Credit Usage, Phone Agent Pause/Reassign/Duplicate, Artifact Presentation Mode, Auto-Tool Selection Notice
  4. 14d agoHatz AIHatz Activate: a Shadow AI scan and an MSP rollout console
  5. 15d agoPlainImport past conversations from any tool, no built-in importer
  6. 19d agoHatz AIAutoTool v2, Optimized Phone Agent Pricing, MSP Workshop Categories for Agents
  7. 20d agoHatz AIKimi K3, GLM 5.2 Fast
  8. 21d agoPlainSidekick connects to any MCP server
  9. 23d agoPlainSidekick gains reusable, workspace-shared skills
  10. 25d agoHatz AIClaude Opus 5
  11. 28d agoPlainShare published workflows by link
  12. 1mo agoPlainSidekick gets its own full-page home and tool controls

Frequently asked questions

What is the difference between Hatz AI and Plain?

They serve adjacent needs but don't currently overlap on shipped themes. Plain is currently shipping more aggressively (velocity 8.8 vs 6.3), with 3 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Hatz AI better than Plain?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Plain is currently shipping more aggressively (velocity 8.8 vs 6.3), with 3 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.

What are the best alternatives to Hatz AI?

Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.

What are the best alternatives to Plain?

Top Plain alternatives in Support are ranked by recent ship velocity. Browse the "Plain alternatives" section above for the current picks, or visit /alternatives/plain for the full list with editorial commentary on each.