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Keboola vs Microsoft Clarity

A side-by-side editorial comparison of Keboola and Microsoft Clarity — release velocity, themes, recent moves, and the top alternatives to consider.

Shared themes:mcp

Keboola vs Microsoft Clarity: at a glance

FeatureKeboolaMicrosoft Clarity
SectorAnalyticsAnalytics
Velocity score5.05.0
Sparks · 30d00
Top themesdata-platform, mcp, ai-assistant, governanceai-visibility, bot-analytics, generative-search, web-analytics
Last editorial update1d ago28d ago
WebsiteVisit →Visit →

What is Keboola?

Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.

Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.

Read the full Keboola trajectory →

What is Microsoft Clarity?

Clarity keeps turning bot traffic and AI citations into a second analytics product.

Microsoft Clarity's recent releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, and now custom brand terms. Bot Activity gained page-type classification, extending the crawler analytics that started with robots.txt violation reporting in June. The classic session-replay core barely appears in the last ten entries.

Read the full Microsoft Clarity trajectory →

Keboola vs Microsoft Clarity: editorial side-by-side

K
Keboola
ANALYTICS
5.0

Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.

◆ Current state

Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.

◆ Where it's heading

The platform is limiting what agents and stale resources can do while making its AI assistant and apps quicker to use. The pattern is deliberate cleanup ahead of wider agent usage, not new surface area.

◆ Prediction

Expect more guardrails around the MCP server and Kai, such as tighter scopes or approvals, alongside further deprecation notices with fixed dates.

M5.0

Clarity keeps turning bot traffic and AI citations into a second analytics product.

◆ Current state

Microsoft Clarity's recent releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, and now custom brand terms. Bot Activity gained page-type classification, extending the crawler analytics that started with robots.txt violation reporting in June. The classic session-replay core barely appears in the last ten entries.

◆ Where it's heading

Each release adds another filter or segmentation layer to the same AI-visibility surface, moving it from raw counts toward per-page and per-brand reporting site owners can act on. The MCP server posts suggest Clarity also wants this data queried by agents, not just read in dashboards.

◆ Prediction

Expect the next step to connect AI citation and bot data more tightly to on-site sessions or conversions, following the scrape-to-referral pattern. Whether Clarity charges for any of this is not visible in the entries.

Alternatives to Keboola and Microsoft Clarity

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keboola or Microsoft Clarity.

See all Keboola alternatives → · See all Microsoft Clarity alternatives →

Recent activity from Keboola and Microsoft Clarity

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 2d agoKeboolaSwitch Keboola to Dark Mode
  2. 3d agoKeboolaUnused Workspaces Will Be Cleaned Up Automatically
  3. 6d agoKeboolaKeboola MCP Server: query_data Runs Read-Only Queries Only
  4. 9d agoKeboolaSending API Tokens via Email Will Be Removed on February 4, 2027
  5. 17d agoKeboolaFaster App Starts by Default
  6. 22d agoKeboolaKai remembers what matters: shared team memory
  7. 28d agoMicrosoft ClarityHow We Use an AI Skill to Ship Clarity Releases with Confidence
  8. 1mo agoMicrosoft ClarityCustomize Your Brand Terms in Microsoft Clarity AI Visibility
  9. 1mo agoMicrosoft ClarityIntroducing Page Classification in Clarity Bot Activity
  10. 1mo agoMicrosoft ClarityHow SaaS Teams Can Use Clarity to Understand Monetization Behavior
  11. 2mo agoMicrosoft Clarity5 Advanced Queries You Should Try with the Clarity MCP Server
  12. 2mo agoMicrosoft ClarityUnderstand Which AI Crawlers Drive Real Visits with AI Scrape-to-Referral Insights

Frequently asked questions

What is the difference between Keboola and Microsoft Clarity?

Both compete on the same themes — mcp — within Analytics. Keboola and Microsoft Clarity are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Keboola better than Microsoft Clarity?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Keboola and Microsoft Clarity are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Keboola?

Top Keboola alternatives in Analytics are ranked by recent ship velocity. Browse the "Keboola alternatives" section above for the current picks, or visit /alternatives/keboola for the full list with editorial commentary on each.

What are the best alternatives to Microsoft Clarity?

Top Microsoft Clarity alternatives in Analytics are ranked by recent ship velocity. Browse the "Microsoft Clarity alternatives" section above for the current picks, or visit /alternatives/microsoft-clarity for the full list with editorial commentary on each.