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Marketing Automation in Marketing Automation — SaaS tools & trends 2026

12 products Sparkpulse tracks are shipping around marketing automation in Marketing Automation. The highest-velocity marketing automation products right now are SendPulse, Optimove and Moosend (ranked by Sparkpulse's velocity score). The theme runs across 2 sectors, so the momentum you see here is drawn from products competing in different corners of the market. Their velocity scores span 0.0 to 5.0 out of 10, a spread that shows how unevenly shipping cadence is distributed across the field. Below: every tracked product carrying this theme, updated from release data. Everything on this page is regenerated from verified release data, so the ranking reflects the latest changelogs rather than a static list.

Scoped to Marketing Automation. View marketing automation across all sectors →

Products shipping around marketing automation

#01SendPulseSendPulse keeps stacking small wins across automation, chat, courses, and CRM — broad polish, no pivot.5.0alternatives →

#02OptimoveOptimove is publishing its gamification and messaging stack as APIs — and letting an AI client build the games.5.0alternatives →

#03MoosendMoosend's feed is email-marketing SEO on a steady weekly clock, with no product releases in it5.0alternatives →

#04GetResponseGetResponse keeps removing the setup step between connecting a store and sending to it.5.0alternatives →

#05Act-OnMarketing-blog feed crawled as a changelog — thought-leadership posts, no product releases.2.5alternatives →

#06SenderSender is filling out from a budget email tool into a fuller marketing platform, now reaching into transactional sends.2.5alternatives →

#07BrazeBraze is in steady-ops mode; the AI content-optimization bet from earlier in 2026 still sets the tone.2.5alternatives →

#08DripTwo-month digests that keep circling the same theme: get your data out of Drip and into your own stack.2.5alternatives →

#09OrttoOrtto ships an MCP integration to make customer and marketing data reachable from AI assistants.1.3alternatives →

#10PlatformlyPlatformly is shipping SEO content, not product updates — last release was summer 20230.0alternatives →

#11BrevoBrevo is building the CDP it says you no longer need: warehouse connectors plus an AI analyst.0.0alternatives →

#12VeroMarketing automation mid-migration, rebuilding Journeys branching on the 2.0 platform0.0alternatives →

Frequently asked questions about marketing automation

Which SaaS tools ship marketing automation in Marketing Automation in 2026?

SendPulse, Optimove, Moosend, GetResponse, Act-On, and 7 more — the marketing automation products Sparkpulse tracks in Marketing Automation, ranked by shipping velocity from verified changelogs.

Which marketing automation product has the highest shipping velocity?

SendPulse, with the top velocity score (5.0/10) in Marketing Automation — Sparkpulse's velocity score is derived from verified release data.

How many products are shipping around marketing automation?

Sparkpulse currently tracks 12 products carrying the marketing automation theme in Marketing Automation, updated continuously from verified release data.