CRM
folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Alternatives · CRM software
HubSpot alternatives
The best HubSpot alternatives in CRM software, ranked by Sparkpulse's velocity_score.
Updated Aug 18, 2026
Looking for the best alternatives to HubSpot? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, HubSpot shipped 0 meaningful updates in the last 30 days and carries a velocity score of 5.0 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.
About HubSpot
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
Velocity 5.0 · Last update 3mo ago
Top 12 alternatives to HubSpot
Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.
CRM
Twenty's ORM v2 migration is down to permission and repository edge cases
CRM
Two weeks after the platform relaunch, Thryv's feed is all demand generation for it.
CRM
Streak went from an MCP server you configure to a Claude connector you click.
CRM
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
CRM
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
CRM
Phorest lets salons price the stylist, not just the service
CRM
Woodpecker's public feed is an SEO content engine, not a changelog.
CRM
A daily SEO blog pitching AI service lines to agencies, with no product releases in it.
CRM
Staking the AI-native ATS claim in editorial while shipping nothing visible.
CRM
NetHunt's feed is evaluation-stage SEO content, with no product releases visible in it.
CRM
Cognism's feed is a content-marketing channel, not a changelog — no product changes reach it.
HubSpot vs alternatives — shipping velocity at a glance
Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.
| Product | Velocity | Sparks · 30d | Focus areas | Latest release |
|---|---|---|---|---|
| HubSpot (baseline) | 5.0 | 0 | commerce-hubsmart-crmintegrations | — |
| Folk | 8.8 | 1 | crmmcpapi-surface | Join our new beta for Interactions API |
| Twenty | 7.5 | 0 | crmopen-sourceorm-migration | — |
| Thryv | 6.3 | 0 | local businessplatform consolidationreputation management | — |
| Streak | 6.3 | 1 | gmail-crmmcpclaude-connector | 🤖 Add Streak as a Claude connector |
| Snov.io | 6.3 | 1 | sales-prospectingenrichmentai-integrations | Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation |
| Salesflare | 6.3 | 0 | crmmcpai-import | Fill Your Pipeline Faster, Import Smarter |
| Phorest | 5.0 | 0 | salon-softwarestaff-managementpricing | — |
| Woodpecker | 5.0 | 0 | cold-emailseo-contentai-prospecting | — |
| Vendasta | 5.0 | 0 | agency marketingai employeeslocal business | — |
| Recruiterflow | 5.0 | 0 | recruitingatsagentic ai | — |
| NetHunt CRM | 5.0 | 0 | crmseolead-generation | — |
| Cognism | 5.0 | 0 | b2b datasales intelligencecontent marketing | — |
The 12 best HubSpot alternatives, in depth
1. Folk · velocity 8.8
Folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Over the last 30 days Folk shipped 1 meaningful update vs HubSpot's 0, most recently “Join our new beta for Interactions API”. Its velocity score of 8.8/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Folk focuses on crm, mcp and api surface.
Over the last 30 days Folk has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
2. Twenty · velocity 7.5
Twenty's ORM v2 migration is down to permission and repository edge cases.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Twenty focuses on crm, open source and orm migration.
Twenty and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
3. Thryv · velocity 6.3
Two weeks after the platform relaunch, Thryv's feed is all demand generation for it.
Its velocity score of 6.3/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Thryv focuses on local business, platform consolidation and reputation management.
Thryv and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
4. Streak · velocity 6.3
Streak went from an MCP server you configure to a Claude connector you click.
Over the last 30 days Streak shipped 1 meaningful update vs HubSpot's 0, most recently “🤖 Add Streak as a Claude connector”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Streak focuses on gmail crm, mcp and claude connector.
Over the last 30 days Streak has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
5. Snov.io · velocity 6.3
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
Over the last 30 days Snov.io shipped 1 meaningful update vs HubSpot's 0, most recently “Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Snov.io focuses on sales prospecting, enrichment and ai integrations.
Over the last 30 days Snov.io has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
6. Salesflare · velocity 6.3
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “Fill Your Pipeline Faster, Import Smarter”.
Where HubSpot leans on commerce hub, smart crm and integrations, Salesflare focuses on crm, mcp and ai import.
Salesflare and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Salesflare trajectory → · Compare HubSpot vs Salesflare →
7. Phorest · velocity 5.0
Phorest lets salons price the stylist, not just the service.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Phorest focuses on salon software, staff management and pricing.
Phorest and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
8. Woodpecker · velocity 5.0
Woodpecker's public feed is an SEO content engine, not a changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Woodpecker focuses on cold email, seo content and ai prospecting.
Woodpecker and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Woodpecker trajectory → · Compare HubSpot vs Woodpecker →
9. Vendasta · velocity 5.0
A daily SEO blog pitching AI service lines to agencies, with no product releases in it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Vendasta focuses on agency marketing, ai employees and local business.
Vendasta and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
10. Recruiterflow · velocity 5.0
Staking the AI-native ATS claim in editorial while shipping nothing visible.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Recruiterflow focuses on recruiting, ats and agentic ai.
Recruiterflow and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Recruiterflow trajectory → · Compare HubSpot vs Recruiterflow →
11. NetHunt CRM · velocity 5.0
NetHunt's feed is evaluation-stage SEO content, with no product releases visible in it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, NetHunt CRM focuses on crm, seo and lead generation.
NetHunt CRM and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full NetHunt CRM trajectory → · Compare HubSpot vs NetHunt CRM →
12. Cognism · velocity 5.0
Cognism's feed is a content-marketing channel, not a changelog — no product changes reach it.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Cognism focuses on b2b data, sales intelligence and content marketing.
Cognism and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Frequently asked questions
What are the best alternatives to HubSpot?
The top HubSpot alternatives we currently track in CRM software are Folk, Twenty, Thryv, Streak, Snov.io, ranked by recent ship velocity.
How is this list of HubSpot alternatives ranked?
Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.
Can I compare HubSpot directly with one of these alternatives?
Yes — every card has a "Compare with HubSpot" link to a side-by-side /compare page.