Twenty
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
Comparison · CRM
HubSpot vs Twenty
A side-by-side editorial comparison of HubSpot and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
HubSpot vs Twenty: at a glance
What is HubSpot?
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
What is Twenty?
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
Twenty shipped 2.53.0 and 2.53.1 on Oct 28, a day after 2.52.0. The 2.53.0 notes list only docs translations; 2.53.1 lets applications disable field permission actions on the fields they own. 2.52 had made relation pickers offer only targets the current role may update, and 2.51 replaced BlockNote with TipTap and put custom roles behind a billing entitlement.
HubSpot vs Twenty: editorial side-by-side
HubSpot
5.0CRMMARKETING
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
◆ Current state
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
◆ Where it's heading
Two arcs are visible. Commerce Hub is steadily maturing — Contracts went public, sales-rep and admin QoL keeps shipping in roundups, and HubSpot is positioning Smart CRM as the data backbone underneath. Integrations continue to spread (TikTok native, Google Sheets), pulling more upstream tooling into the CRM rather than the other way around. The legacy sandbox sunset getting pushed back suggests customer migration is still slower than HubSpot wants.
◆ Prediction
Expect Contracts to move from public beta toward GA, more Commerce Hub QoL drops as the post-Spotlight feature backlog ships, and additional native integrations following the TikTok pattern (likely another major social channel). The legacy sandbox migration will probably get a second deadline if the current one isn't met.
Twenty
5.0CRM
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
◆ Current state
Twenty shipped 2.53.0 and 2.53.1 on Oct 28, a day after 2.52.0. The 2.53.0 notes list only docs translations; 2.53.1 lets applications disable field permission actions on the fields they own. 2.52 had made relation pickers offer only targets the current role may update, and 2.51 replaced BlockNote with TipTap and put custom roles behind a billing entitlement.
◆ Where it's heading
Releases are arriving almost daily now, and the visible changes keep landing on roles and permissions, both in the CRM UI and in what installed applications can control. The SDK is tagged in lockstep with each server version, so the app platform and the permission model are evolving together.
◆ Prediction
Expect 2.53.x patches with more app-level permission controls; the published notes are too thin to say what else 2.53 contains.
Alternatives to HubSpot and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either HubSpot or Twenty.
IntegCRM
IntegCRM keeps building out invoicing, bookings, forms and email for service businesses.
Folk
folk ships a French interface weeks after moving its data storage to Europe.
GroupOffice
GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.
Close CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
See all HubSpot alternatives → · See all Twenty alternatives →
Recent activity from HubSpot and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoTwentyTwenty 2.53.1: apps can disable field permission actions
- 1d agoTwentySDK 2.53.1 tag matching the server release
- 1d agoTwentySDK 2.53.0 tag (notes list only docs translations)
- 1d agoTwentyTwenty 2.53.0 (notes list only docs translations)
- 2d agoTwentynpm publish dry run for Twenty 2.52.0
- 2d agoTwentyTwenty 2.52: relation pickers respect role permissions
- 6mo agoHubSpotRelease Notes: April Product Updates
- 6mo agoHubSpotLegacy Standard Sandbox sunset deadline pushed back
- 6mo agoHubSpotSmart CRM positioning post — connecting customer data across hubs
- 6mo agoHubSpotCommerce Hub Release Roundup #4: Quality‑of‑Life Wins for HubSpot Admins
- 6mo agoHubSpotQuality‑of‑Life Wins for Sales reps & HubSpot Admins (Commerce Round up #4)
- 6mo agoHubSpotHubSpot for Google Sheets™ is here
Frequently asked questions
What is the difference between HubSpot and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. HubSpot and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is HubSpot better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. HubSpot and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to HubSpot?
Top HubSpot alternatives in CRM are ranked by recent ship velocity. Browse the "HubSpot alternatives" section above for the current picks, or visit /alternatives/hubspot for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty-crm for the full list with editorial commentary on each.