Twenty
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
Comparison · CRM
HubSpot vs Twenty
A side-by-side editorial comparison of HubSpot and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
HubSpot vs Twenty: at a glance
What is HubSpot?
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
What is Twenty?
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
Twenty 2.52.0 has a breaking change: apps can now connect accounts through their own authorization flow, and members manage personal app connections from preferences. The release also adds inbox thread sharing, global chat commands, email approval review, and weekly AI credits shown in chat. Much of the rest rebuilds record-form editing for emails, phones, links, files and addresses, and brings back table and toggle controls lost in 2.51's TipTap switch.
HubSpot vs Twenty: editorial side-by-side
HubSpot
5.0CRMMARKETING
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
◆ Current state
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
◆ Where it's heading
Two arcs are visible. Commerce Hub is steadily maturing — Contracts went public, sales-rep and admin QoL keeps shipping in roundups, and HubSpot is positioning Smart CRM as the data backbone underneath. Integrations continue to spread (TikTok native, Google Sheets), pulling more upstream tooling into the CRM rather than the other way around. The legacy sandbox sunset getting pushed back suggests customer migration is still slower than HubSpot wants.
◆ Prediction
Expect Contracts to move from public beta toward GA, more Commerce Hub QoL drops as the post-Spotlight feature backlog ships, and additional native integrations following the TikTok pattern (likely another major social channel). The legacy sandbox migration will probably get a second deadline if the current one isn't met.
Twenty
5.0CRM
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
◆ Current state
Twenty 2.52.0 has a breaking change: apps can now connect accounts through their own authorization flow, and members manage personal app connections from preferences. The release also adds inbox thread sharing, global chat commands, email approval review, and weekly AI credits shown in chat. Much of the rest rebuilds record-form editing for emails, phones, links, files and addresses, and brings back table and toggle controls lost in 2.51's TipTap switch.
◆ Where it's heading
Twenty is pushing its app platform outward: third-party apps now own their auth and channels, and SDK packages ship in lockstep with core. Alongside it, the product is building a shared inbox and an AI chat with metered credits and human approval steps. The editor and form work shows a team still paying down 2.51's TipTap migration.
◆ Prediction
Expect a 2.52.x patch round for the new connection flow and record-form bricks, and more approval-gated AI actions in chat. Removal of the deprecated blocknote sub-field is still pending.
Alternatives to HubSpot and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either HubSpot or Twenty.
IntegCRM
IntegCRM keeps building out invoicing, bookings, forms and email for service businesses.
Folk
folk ships a French interface weeks after moving its data storage to Europe.
GroupOffice
GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.
Close CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
See all HubSpot alternatives → · See all Twenty alternatives →
Recent activity from HubSpot and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoTwentyTwenty 2.53.1: apps can lock permissions on their own fields
- 1d agoTwentyTwenty SDK 2.53.1: apps can lock field permission actions
- 1d agoTwentyTwenty 2.53.0: docs translation update only
- 1d agoTwentyTwenty SDK 2.53.0: docs translation update only
- 2d agoTwentyTwenty 2.52: app-owned account auth, inbox sharing, chat commands
- 2d agoTwentyTwenty SDK packages npm publish run (2.52.0)
- 6mo agoHubSpotRelease Notes: April Product Updates
- 6mo agoHubSpotLegacy Standard Sandbox sunset deadline pushed back
- 6mo agoHubSpotSmart CRM positioning post — connecting customer data across hubs
- 6mo agoHubSpotCommerce Hub Release Roundup #4: Quality‑of‑Life Wins for HubSpot Admins
- 6mo agoHubSpotQuality‑of‑Life Wins for Sales reps & HubSpot Admins (Commerce Round up #4)
- 6mo agoHubSpotHubSpot for Google Sheets™ is here
Frequently asked questions
What is the difference between HubSpot and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. HubSpot and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is HubSpot better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. HubSpot and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to HubSpot?
Top HubSpot alternatives in CRM are ranked by recent ship velocity. Browse the "HubSpot alternatives" section above for the current picks, or visit /alternatives/hubspot for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.