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Comparison · Support
Frill vs Hiver
A side-by-side editorial comparison of Frill and Hiver — release velocity, themes, recent moves, and the top alternatives to consider.
Frill vs Hiver: at a glance
What is Frill?
Frill is turning its feedback board from a destination into something machines read on demand.
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
What is Hiver?
Gmail-based support tooling wiring internal docs into its AI and unifying search across channels
Hiver's April releases center on grounding its AI in a company's own material. Confluence pages, Google Docs and Google Sheets can be added as knowledge sources, and Ask AI can query an uploaded Sheet directly — answering questions like top customers by revenue without manual analysis. Alongside that, Omnichannel Search spans email, chat and Slack with unified results and channel attribution, and automations gained a trigger for conversations moved into a shared inbox. Each release appears twice in the feed.
Frill vs Hiver: editorial side-by-side
Frill
6.3SUPPORT
Frill is turning its feedback board from a destination into something machines read on demand.
◆ Current state
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
◆ Where it's heading
Frill is systematically removing the requirement to be in Frill. Capture moves to wherever the conversation already happens; retrieval moves to whatever assistant the team already uses. That reframes the product as the feedback store rather than the feedback interface, and the pricing decision reinforces it — putting MCP on every plan optimises for the corpus being queried, not for upsell. The earlier enterprise work (EU hosting, EntraID SSO, CSP) is what makes that store trustworthy enough to hold the data.
◆ Prediction
Expect write paths to follow the read paths — an assistant that can already ask what users want will next be expected to file, merge and status ideas — and expect more capture surfaces beyond the browser extension.
Hiver
0.0SUPPORT
Gmail-based support tooling wiring internal docs into its AI and unifying search across channels
◆ Current state
Hiver's April releases center on grounding its AI in a company's own material. Confluence pages, Google Docs and Google Sheets can be added as knowledge sources, and Ask AI can query an uploaded Sheet directly — answering questions like top customers by revenue without manual analysis. Alongside that, Omnichannel Search spans email, chat and Slack with unified results and channel attribution, and automations gained a trigger for conversations moved into a shared inbox. Each release appears twice in the feed.
◆ Where it's heading
The product is extending past the shared-inbox job into being the place a support agent finds any answer. Knowledge sources make the AI useful on internal SOPs rather than generic replies; omnichannel search makes prior context findable regardless of where the conversation happened. Both reduce the reasons an agent leaves Gmail, which is the whole premise Hiver sells on.
◆ Prediction
Expect more knowledge source connectors on the pattern set by Drive and Confluence, since the Sheets query capability shows the ingestion path already handles structured as well as prose content.
Alternatives to Frill and Hiver
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Frill or Hiver.
Sleekplan
Sleekplan rebuilt itself around AI triage, then put the feedback board inside ChatGPT.
Comm100
Comm100 publishes steadily about AI support — none of it is Comm100 shipping anything.
Respond.io
respond.io is layering an agent-authoring copilot and consumption billing on top of its omnichannel inbox.
Hatz AI
Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user
Knowmax
A teaser-only content feed making one argument: AI in the contact center fails on knowledge, not models.
Recent activity from Frill and Hiver
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 6d agoFrillFrill Chrome Extension is here!
- 16d agoFrillIntroducing the new Frill MCP! ⚡
- 1mo agoFrillPublic npm SDK, Chrome extension, and MCP beta
- 3mo agoHiverRun queries on Google Sheets with Ask AI
- 3mo agoHiverGoogle Drive and Confluence as AI Knowledge Sources
- 3mo agoHiverNew Automation trigger and condition
- 3mo agoHiverGoogle Drive and Confluence as AI Knowledge Sources
- 3mo agoHiverRun queries on Google Sheets with Ask AI
- 3mo agoFrillBoost Until scheduling and announcement preview controls
- 3mo agoHiverIntroducing Omnichannel Search
- 9mo agoFrillEU hosting region, Cloudflare domains, richer idea API
- 11mo agoFrillEntraID SSO, nine default languages, CSP hardening
Frequently asked questions
What is the difference between Frill and Hiver?
They serve adjacent needs but don't currently overlap on shipped themes. Frill is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Frill better than Hiver?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Frill is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Frill?
Top Frill alternatives in Support are ranked by recent ship velocity. Browse the "Frill alternatives" section above for the current picks, or visit /alternatives/frill for the full list with editorial commentary on each.
What are the best alternatives to Hiver?
Top Hiver alternatives in Support are ranked by recent ship velocity. Browse the "Hiver alternatives" section above for the current picks, or visit /alternatives/hiver for the full list with editorial commentary on each.