Metricool
Metricool's October update adds campaign goals, Instagram collab reporting and X support in Flows.
A side-by-side editorial comparison of HeyForm and Open Web Analytics — release velocity, themes, recent moves, and the top alternatives to consider.
HeyForm's v3 has been in release candidates for months, now moving mostly on community fixes.
HeyForm has been on v3.0.0 release candidates since at least March 2026, and the recent cuts are small: Italian and Brazilian Portuguese localization, an IPv6 bypass fix in the outbound SSRF guard, and plain-text rendering of group page titles. Most recent changes come from first-time contributors.
A decade-old analytics project is rebuilding its foundations release by release.
Open Web Analytics is in the middle of a sustained modernization run. Since 1.9.0 raised the PHP floor to 8.2 and replaced the JavaScript build, each release has repaired something structural: the update mechanism, PSR-4 autoloading, REST response shapes, and a deny-all web-access posture that briefly broke fresh installs. Release notes are unusually candid about upgrade steps and about what past versions got wrong.
HeyForm has been on v3.0.0 release candidates since at least March 2026, and the recent cuts are small: Italian and Brazilian Portuguese localization, an IPv6 bypass fix in the outbound SSRF guard, and plain-text rendering of group page titles. Most recent changes come from first-time contributors.
The v3 line is in a long stabilization phase with localization and security patches rather than new form features. Releases have slowed to roughly one every three to six weeks, and nothing has shipped since mid-July.
The entries do not show what is blocking a v3.0.0 final; the next release is more likely another RC with community fixes than a stable cut.
Open Web Analytics is in the middle of a sustained modernization run. Since 1.9.0 raised the PHP floor to 8.2 and replaced the JavaScript build, each release has repaired something structural: the update mechanism, PSR-4 autoloading, REST response shapes, and a deny-all web-access posture that briefly broke fresh installs. Release notes are unusually candid about upgrade steps and about what past versions got wrong.
The work has moved from making the codebase current to making it hold data at scale. Date partitioning and the job scheduler in 1.11.0 were the turning point; 1.12.0 continues it with 63-bit dimension ids and a rederive command for existing installs. Deprecations flagged for a 2.0 suggest the modernization has a destination rather than being open-ended.
Expect the deprecated conventions listed in the upgrade docs to be removed in a 2.0, with the remaining point releases clearing migration paths like the dimension-id rederive ahead of it.
Other Marketing products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either HeyForm or Open Web Analytics.
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See all HeyForm alternatives → · See all Open Web Analytics alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
Both compete on the same themes — open-source — within Marketing. Open Web Analytics is currently shipping more aggressively (velocity 7.5 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Open Web Analytics is currently shipping more aggressively (velocity 7.5 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Marketing products to evaluate alongside.
Top HeyForm alternatives in Marketing are ranked by recent ship velocity. Browse the "HeyForm alternatives" section above for the current picks, or visit /alternatives/heyform for the full list with editorial commentary on each.
Top Open Web Analytics alternatives in Marketing are ranked by recent ship velocity. Browse the "Open Web Analytics alternatives" section above for the current picks, or visit /alternatives/open-web-analytics for the full list with editorial commentary on each.