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Comparison · Analytics
Keboola vs Whatagraph
A side-by-side editorial comparison of Keboola and Whatagraph — release velocity, themes, recent moves, and the top alternatives to consider.
Keboola vs Whatagraph: at a glance
| Feature | Keboola | Whatagraph |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 5.0 | 6.3 |
| Sparks · 30d | 0 | 0 |
| Top themes | data-platform, mcp, ai-assistant, governance | marketing-reporting, agency-tools, integrations, cross-channel |
| Last editorial update | 1d ago | 2mo ago |
| Website | Visit → | — |
What is Keboola?
Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.
Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.
What is Whatagraph?
Agency reporting adds ChatGPT ads as a channel before most clients have bought one.
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
Keboola vs Whatagraph: editorial side-by-side
Keboola
5.0ANALYTICS
Keboola adds dark mode while it tightens the MCP server and retires idle workspaces.
◆ Current state
Keboola's recent releases split between hygiene and AI-agent safety. The MCP server's query_data tool is now read-only, emailing API tokens is being retired, and idle Snowflake and BigQuery workspaces will be deactivated from 9 November. On the user side, data apps start faster on pre-built images, Kai gained shared team memory, and the UI now has dark mode.
◆ Where it's heading
The platform is limiting what agents and stale resources can do while making its AI assistant and apps quicker to use. The pattern is deliberate cleanup ahead of wider agent usage, not new surface area.
◆ Prediction
Expect more guardrails around the MCP server and Kai, such as tighter scopes or approvals, alongside further deprecation notices with fixed dates.
Whatagraph
6.3ANALYTICS
Agency reporting adds ChatGPT ads as a channel before most clients have bought one.
◆ Current state
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
◆ Where it's heading
Two threads. The first is removing the recurring maintenance an agency does between report cycles — remapping fields, rebuilding groups, reconnecting sources after someone leaves, re-exporting keyword data monthly. The second is source coverage, which is now extending past ad accounts into other shapes: a keyword list is a source, and a report can be a widget inside another report. Whatagraph is competing on the labour a report costs, not the chart types it offers.
◆ Prediction
Expect more non-ad-account source shapes to follow the keyword-list pattern, and OpenAI Ads coverage to deepen as that platform's own API exposes more than the current account, campaign, ad group and ad levels.
Alternatives to Keboola and Whatagraph
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keboola or Whatagraph.
OpenReplay
OpenReplay moves its Go backend to pgx v5 and patches vulnerable deps across 1.25–1.27.
Basedash
Basedash automations can now attach scheduled CSV exports to Slack and email.
OpenPanel
OpenPanel tags three more note-free builds in one evening, reaching 3.16.4.
Fulcrum
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
Holistics
Holistics lets admins put a key dashboard on everyone's Home page.
See all Keboola alternatives → · See all Whatagraph alternatives →
Recent activity from Keboola and Whatagraph
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoKeboolaSwitch Keboola to Dark Mode
- 3d agoKeboolaUnused Workspaces Will Be Cleaned Up Automatically
- 6d agoKeboolaKeboola MCP Server: query_data Runs Read-Only Queries Only
- 9d agoKeboolaSending API Tokens via Email Will Be Removed on February 4, 2027
- 17d agoKeboolaFaster App Starts by Default
- 22d agoKeboolaKai remembers what matters: shared team memory
- 2mo agoWhatagraphReport on OpenAI Ads, and track Google Ads keyword demand without the monthly export ⚡
- 2mo agoWhatagraphUnify metrics and dimensions while creating a Source Group
- 2mo agoWhatagraphTurn your report into client portal with Report shortcuts
- 3mo agoWhatagraphOne broken connection won't break your reports
- 3mo agoWhatagraphClearer charts and tables, and a faster way to find the right template
- 3mo agoWhatagraphTrack your keywords against competitors with Ahrefs Rank Tracker
Frequently asked questions
What is the difference between Keboola and Whatagraph?
They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keboola better than Whatagraph?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Keboola?
Top Keboola alternatives in Analytics are ranked by recent ship velocity. Browse the "Keboola alternatives" section above for the current picks, or visit /alternatives/keboola for the full list with editorial commentary on each.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.