Twenty
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
Comparison · CRM
Close CRM vs Groundhogg
A side-by-side editorial comparison of Close CRM and Groundhogg — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM vs Groundhogg: at a glance
What is Close CRM?
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
What is Groundhogg?
Groundhogg keeps refining its flow editor and broadcasts, but the feed has gone quiet.
The visible releases center on the journey/flow editor and email operations: 4.0 rebuilt the flow editor with visual branching and conditions, 4.2.6 added per-contact frequency limits on flow triggers, and 3.6-3.7 improved dynamic broadcast segments, batching, and a personalized dashboard. Adjacent addons (Conditional Logic, Countdown Timers, Companies) got parallel upgrades. The newest entry is October 2025, so the recent picture is dated.
Close CRM vs Groundhogg: editorial side-by-side
Close CRM
5.0CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
◆ Current state
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
Groundhogg
0.0CRM
Groundhogg keeps refining its flow editor and broadcasts, but the feed has gone quiet.
◆ Current state
The visible releases center on the journey/flow editor and email operations: 4.0 rebuilt the flow editor with visual branching and conditions, 4.2.6 added per-contact frequency limits on flow triggers, and 3.6-3.7 improved dynamic broadcast segments, batching, and a personalized dashboard. Adjacent addons (Conditional Logic, Countdown Timers, Companies) got parallel upgrades. The newest entry is October 2025, so the recent picture is dated.
◆ Where it's heading
Groundhogg is maturing its marketing-automation core (branching journeys, segmentation, deliverability controls) toward parity with hosted platforms rather than staking out new ground. Momentum is steady and incremental across core plus addons.
◆ Prediction
Feed staleness makes a confident call hard; on the visible pattern the next moves would continue flow-editor and broadcast refinements rather than a new capability.
Alternatives to Close CRM and Groundhogg
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or Groundhogg.
Twenty
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
IntegCRM
IntegCRM keeps building out invoicing, bookings, forms and email for service businesses.
Folk
folk ships a French interface weeks after moving its data storage to Europe.
GroupOffice
GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
See all Close CRM alternatives → · See all Groundhogg alternatives →
Recent activity from Close CRM and Groundhogg
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 9d agoClose CRMChloe Chat is out of beta for all Close customers
- 16d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 17d agoClose CRMTrigger Workflows on updated events
- 23d agoClose CRMVoice agents get a single Schedule Meeting skill
- 23d agoClose CRMTemplate Creation from Email/SMS
- 1mo agoClose CRMAsk Chloe a question from the command palette
- 1y agoGroundhoggGroundhogg 4.2.6 adds frequency limits to flow triggers
- 1y agoGroundhoggGroundhogg 4.0 adds branching and conditions to the flow editor
- 1y agoGroundhoggA new look for Funnels and Conditional Logic in Groundhogg
- 2y agoGroundhoggGroundhogg 3.7 – Personalized Dashboard, Broadcast Batching, Converting Emails To Posts & More!
- 2y agoGroundhogg⏱️ Countdown timers in Groundhogg are now revamped!
- 2y agoGroundhoggDynamic broadcast segments & re-organized admin in Groundhogg 3.6!
Frequently asked questions
What is the difference between Close CRM and Groundhogg?
They serve adjacent needs but don't currently overlap on shipped themes. Close CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM better than Groundhogg?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Close CRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
What are the best alternatives to Groundhogg?
Top Groundhogg alternatives in CRM are ranked by recent ship velocity. Browse the "Groundhogg alternatives" section above for the current picks, or visit /alternatives/groundhogg for the full list with editorial commentary on each.