Twenty
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
Comparison · CRM
Close CRM vs Streak
A side-by-side editorial comparison of Close CRM and Streak — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM vs Streak: at a glance
What is Close CRM?
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
What is Streak?
Streak ships AI autofill templates that score deals and research accounts in one click.
Streak is a Gmail-embedded CRM building on two tracks: live collaboration (viewing indicators on desktop and mobile, mobile data validation, activity-triggered automations) and AI access to deal data. The Claude connector brought outside AI tools in; the new AI autofill templates bring AI into the pipeline itself as columns with ready-written prompts for lead scoring and account research.
Close CRM vs Streak: editorial side-by-side
Close CRM
5.0CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
◆ Current state
Close is shipping on three tracks. Its assistant Chloe is now generally available as Chloe Chat, answering pipeline questions, preparing a rep's day, analyzing data and taking actions from any page. Voice agents run on the rebuilt telephony layer with skills like Schedule Meeting, and the October 13 release added a central Security page with OIDC single sign-on alongside update-only Workflow triggers.
◆ Where it's heading
Chloe has moved from a beta chat to the default way into the app: a command-palette fallback in September, notification threads, and now GA for all accounts. Paired with voice agents that act on phone numbers and Workflows that react to record updates, Close is building a CRM where assistants and automation do more of the work, with SSO and a security page arriving as the governance layer that buyers ask for.
◆ Prediction
Expect Chloe to gain more write actions and to connect with Workflows or voice-agent skills now that it is GA; the truncated entry doesn't list which actions it can take today.
Streak
5.0CRM
Streak ships AI autofill templates that score deals and research accounts in one click.
◆ Current state
Streak is a Gmail-embedded CRM building on two tracks: live collaboration (viewing indicators on desktop and mobile, mobile data validation, activity-triggered automations) and AI access to deal data. The Claude connector brought outside AI tools in; the new AI autofill templates bring AI into the pipeline itself as columns with ready-written prompts for lead scoring and account research.
◆ Where it's heading
AI is moving from an external integration to something inside the pipeline grid. With automations that fire on new emails, calls and meeting notes, Streak has the parts for pipelines that update and enrich themselves from inbox activity.
◆ Prediction
More AI column templates are the likely next step, and possibly automations that trigger on AI-filled values such as a lead score crossing a threshold.
Alternatives to Close CRM and Streak
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM or Streak.
Twenty
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
IntegCRM
IntegCRM keeps building out invoicing, bookings, forms and email for service businesses.
Folk
folk ships a French interface weeks after moving its data storage to Europe.
GroupOffice
GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
See all Close CRM alternatives → · See all Streak alternatives →
Recent activity from Close CRM and Streak
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 9d agoClose CRMChloe Chat is out of beta for all Close customers
- 16d agoClose CRMClose adds a central Security page and OIDC single sign-on
- 17d agoClose CRMTrigger Workflows on updated events
- 21d agoStreak✨ AI autofill templates: lead scoring and account research in one click
- 23d agoClose CRMVoice agents get a single Schedule Meeting skill
- 23d agoClose CRMTemplate Creation from Email/SMS
- 1mo agoClose CRMAsk Chloe a question from the command palette
- 1mo agoStreak📱 Viewing indicators in the Streak mobile app
- 1mo agoStreak⚡️ Automations can now trigger on new emails, calls, and meeting notes
- 2mo agoStreak🔎 Filter suggestions in the saved view editor
- 2mo agoStreak🤖 Add Streak as a Claude connector ⚡
- 3mo agoStreak📱 Data validation in Streak iOS and Android apps
Frequently asked questions
What is the difference between Close CRM and Streak?
They serve adjacent needs but don't currently overlap on shipped themes. Close CRM and Streak are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM better than Streak?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Close CRM and Streak are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM?
Top Close CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM alternatives" section above for the current picks, or visit /alternatives/close-crm for the full list with editorial commentary on each.
What are the best alternatives to Streak?
Top Streak alternatives in CRM are ranked by recent ship velocity. Browse the "Streak alternatives" section above for the current picks, or visit /alternatives/streak-crm for the full list with editorial commentary on each.