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Comparison · Support

LiveChat vs Plain

A side-by-side editorial comparison of LiveChat and Plain — release velocity, themes, recent moves, and the top alternatives to consider.

Shared themes:customer-support

LiveChat vs Plain: at a glance

FeatureLiveChatPlain
SectorSupport, CommsSupport
Velocity score1.78.8
Sparks · 30d03
Top themescustomer-support, live-chat, automation, ecommercecustomer-support, ai-agents, mcp, agent-governance
Last editorial update3mo ago14h ago
WebsiteVisit →Visit →

What is LiveChat?

LiveChat layers Workflows automation onto chat, then leans hard into Shopify checkout integration.

The two substantive moves visible are a January 2026 Workflows release — a visual automation builder for the kind of trigger-action work support teams have historically wired up in Zapier — and an April push to embed LiveChat into Shopify checkout and thank-you pages plus product-card and order quick access for agents. Several of the most recent feed entries are 'Copy link' share-button captures from news.livechat.com rather than the post content itself, so the feed quality has degraded over the last month.

Read the full LiveChat trajectory →

What is Plain?

Plain built an autonomous support agent, and has now built the controls to trust it.

Plain's changelog is dated entries with no titles, and nearly all of it concerns two AI surfaces: Ari, the customer-facing responder, and Sidekick, the internal agent. Sidekick spent July gaining reach — its own full-page home, reusable workspace skills, and connection to arbitrary MCP servers. The newest release turns to Ari and adds what was missing around it: a way to test it before customers see it, provenance behind each answer, configurable tone, and explicit escalation rules.

Read the full Plain trajectory →

LiveChat vs Plain: editorial side-by-side

LiveChat logo
LiveChat
SUPPORTCOMMS
1.7

LiveChat layers Workflows automation onto chat, then leans hard into Shopify checkout integration.

◆ Current state

The two substantive moves visible are a January 2026 Workflows release — a visual automation builder for the kind of trigger-action work support teams have historically wired up in Zapier — and an April push to embed LiveChat into Shopify checkout and thank-you pages plus product-card and order quick access for agents. Several of the most recent feed entries are 'Copy link' share-button captures from news.livechat.com rather than the post content itself, so the feed quality has degraded over the last month.

◆ Where it's heading

LiveChat is repositioning beyond the live-chat widget into two adjacent jobs: automate the repetitive support work (Workflows), and shadow the buyer through the commerce funnel (Shopify checkout integration, in-conversation product cards and orders). Both are direct responses to Intercom and Tidio expanding into AI-assisted support and conversational commerce respectively. The product is still chat-first, but the surrounding pipeline of automation and commerce context is where the new investment is going.

◆ Prediction

Expect AI-assisted reply suggestions inside Workflows (using the trigger-action graph as guardrails) and the Shopify integration to extend into other commerce platforms — BigCommerce or WooCommerce next. Worth fixing the feed: the recent share-button captures are crowding out actual release posts.

P
Plain
SUPPORT
8.8

Plain built an autonomous support agent, and has now built the controls to trust it.

◆ Current state

Plain's changelog is dated entries with no titles, and nearly all of it concerns two AI surfaces: Ari, the customer-facing responder, and Sidekick, the internal agent. Sidekick spent July gaining reach — its own full-page home, reusable workspace skills, and connection to arbitrary MCP servers. The newest release turns to Ari and adds what was missing around it: a way to test it before customers see it, provenance behind each answer, configurable tone, and explicit escalation rules.

◆ Where it's heading

The sequence reads as capability first, then governance. Plain rebuilt Ari into an agentic first responder, opened Sidekick to any MCP server, and let teams write skills the whole workspace shares — all of which widen what the agents can do and reach. The current release closes the loop the other way, making that autonomy inspectable and bounded before it is switched on. That is the order support-AI vendors have to complete in: teams will not put an agent in front of customers on capability claims alone.

◆ Prediction

With testing and provenance in place, the next step is likely measurement — resolution and escalation rates per skill, or per-answer quality review feeding back into the skills teams write. The entries are short summaries linking off-site, so per-release depth is limited.

Alternatives to LiveChat and Plain

Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either LiveChat or Plain.

See all LiveChat alternatives → · See all Plain alternatives →

Recent activity from LiveChat and Plain

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoPlainTest Ari before customers see it, with per-answer proof
  2. 15d agoPlainImport past conversations from any tool, no built-in importer
  3. 21d agoPlainSidekick connects to any MCP server
  4. 23d agoPlainSidekick gains reusable, workspace-shared skills
  5. 28d agoPlainShare published workflows by link
  6. 1mo agoPlainSidekick gets its own full-page home and tool controls
  7. 4mo agoLiveChatQuick access to product cards and orders in chat
  8. 4mo agoLiveChatLiveChat extends to Shopify checkout and thank-you pages
  9. 4mo agoLiveChatExternal outreach webinar promo
  10. 7mo agoLiveChatAutomate your work with Workflows
  11. 9mo agoLiveChatYour emails now link customers straight to the conversation
  12. 1y agoLiveChatLightbox images in widget (older release)

Frequently asked questions

What is the difference between LiveChat and Plain?

Both compete on the same themes — customer-support — within Support. Plain is currently shipping more aggressively (velocity 8.8 vs 1.7), with 3 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is LiveChat better than Plain?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Plain is currently shipping more aggressively (velocity 8.8 vs 1.7), with 3 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.

What are the best alternatives to LiveChat?

Top LiveChat alternatives in Support are ranked by recent ship velocity. Browse the "LiveChat alternatives" section above for the current picks, or visit /alternatives/livechat for the full list with editorial commentary on each.

What are the best alternatives to Plain?

Top Plain alternatives in Support are ranked by recent ship velocity. Browse the "Plain alternatives" section above for the current picks, or visit /alternatives/plain for the full list with editorial commentary on each.