Plain
Plain built an autonomous support agent, and has now built the controls to trust it.
A side-by-side editorial comparison of Hatz AI and LiveChat — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Hatz AI | LiveChat |
|---|---|---|
| Sector | Support | Support, Comms |
| Velocity score | 6.3 | 1.7 |
| Sparks · 30d | 1 | 0 |
| Top themes | msp-channel, phone-agents, model-selector, multi-tenant-admin | customer-support, live-chat, automation, ecommerce |
| Last editorial update | 4d ago | 3mo ago |
| Website | — | Visit → |
Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user
Most of Hatz's window is model-selector maintenance — Claude Opus 5, Kimi K3, GLM 5.2 Fast, DeepSeek V4 Flash, the Gemini 3.x line — plus a steady buildout of the phone agent, which has gained pausing, duplication, reassignment, drafts, silence tolerance, business hours, and caller memory. Against that routine, Hatz Activate stands apart: a rollout console built for the managed service providers who resell the platform.
LiveChat layers Workflows automation onto chat, then leans hard into Shopify checkout integration.
The two substantive moves visible are a January 2026 Workflows release — a visual automation builder for the kind of trigger-action work support teams have historically wired up in Zapier — and an April push to embed LiveChat into Shopify checkout and thank-you pages plus product-card and order quick access for agents. Several of the most recent feed entries are 'Copy link' share-button captures from news.livechat.com rather than the post content itself, so the feed quality has degraded over the last month.
Most of Hatz's window is model-selector maintenance — Claude Opus 5, Kimi K3, GLM 5.2 Fast, DeepSeek V4 Flash, the Gemini 3.x line — plus a steady buildout of the phone agent, which has gained pausing, duplication, reassignment, drafts, silence tolerance, business hours, and caller memory. Against that routine, Hatz Activate stands apart: a rollout console built for the managed service providers who resell the platform.
Two arcs run in parallel. The phone agent is being hardened into a product an MSP can deploy repeatedly across client sites — duplicate it onto a new number, reassign it to a different tenant, cap its minutes — while Activate supplies the partner with the shadow-AI scan and enablement material that starts the sales conversation. Model additions continue but carry no direction; they are table stakes restated every few weeks.
Expect more tenant- and partner-scoped administration, since renaming tenants and invoicing over the API both landed this window and point at MSPs managing many clients programmatically. The phone agent's usage-based pricing suggests metering and limits will keep expanding ahead of any new end-user capability.
The two substantive moves visible are a January 2026 Workflows release — a visual automation builder for the kind of trigger-action work support teams have historically wired up in Zapier — and an April push to embed LiveChat into Shopify checkout and thank-you pages plus product-card and order quick access for agents. Several of the most recent feed entries are 'Copy link' share-button captures from news.livechat.com rather than the post content itself, so the feed quality has degraded over the last month.
LiveChat is repositioning beyond the live-chat widget into two adjacent jobs: automate the repetitive support work (Workflows), and shadow the buyer through the commerce funnel (Shopify checkout integration, in-conversation product cards and orders). Both are direct responses to Intercom and Tidio expanding into AI-assisted support and conversational commerce respectively. The product is still chat-first, but the surrounding pipeline of automation and commerce context is where the new investment is going.
Expect AI-assisted reply suggestions inside Workflows (using the trigger-action graph as guardrails) and the Shopify integration to extend into other commerce platforms — BigCommerce or WooCommerce next. Worth fixing the feed: the recent share-button captures are crowding out actual release posts.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or LiveChat.
Plain built an autonomous support agent, and has now built the controls to trust it.
Sleekplan rebuilt itself around AI triage, then put the feedback board inside ChatGPT.
Comm100 publishes steadily about AI support — none of it is Comm100 shipping anything.
respond.io is layering an agent-authoring copilot and consumption billing on top of its omnichannel inbox.
A teaser-only content feed making one argument: AI in the contact center fails on knowledge, not models.
A steady SEO blog on SMS basics, with the occasional ecommerce integration walkthrough.
See all Hatz AI alternatives → · See all LiveChat alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 1.7), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI is currently shipping more aggressively (velocity 6.3 vs 1.7), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.
Top LiveChat alternatives in Support are ranked by recent ship velocity. Browse the "LiveChat alternatives" section above for the current picks, or visit /alternatives/livechat for the full list with editorial commentary on each.