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Comparison · CRM

GroupOffice vs Keap

A side-by-side editorial comparison of GroupOffice and Keap — release velocity, themes, recent moves, and the top alternatives to consider.

Shared themes:crm

GroupOffice vs Keap: at a glance

FeatureGroupOfficeKeap
SectorCRMCRM
Velocity score5.00.0
Sparks · 30d00
Top themesgroupware, self-hosted, crm, maintenance releasescrm, marketing-automation, thryv-platform, api-platform
Last editorial update2d ago5mo ago
WebsiteVisit →Visit →

What is GroupOffice?

GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.

GroupOffice releases 26.0.x builds about weekly and lately faster: 26.0.52 through 26.0.56 landed between October 12 and October 26. On October 26 the 25.0 line also got a patch, 25.0.114, less than half an hour before 26.0.56. Every note is the same install boilerplate, so the changelog shows cadence but not content.

Read the full GroupOffice trajectory →

What is Keap?

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.

Read the full Keap trajectory →

GroupOffice vs Keap: editorial side-by-side

G5.0

GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.

◆ Current state

GroupOffice releases 26.0.x builds about weekly and lately faster: 26.0.52 through 26.0.56 landed between October 12 and October 26. On October 26 the 25.0 line also got a patch, 25.0.114, less than half an hour before 26.0.56. Every note is the same install boilerplate, so the changelog shows cadence but not content.

◆ Where it's heading

This is a mature groupware suite maintaining its current major line while 25.0 and 6.8 stay supported. Paired builds across branches suggest fixes are backported rather than left to the current line, but nothing in the entries points to new capability or a change in direction.

◆ Prediction

Expect more 26.0.x builds within days and occasional 25.0 or 6.8 patches alongside them. The entries give no basis for a feature forecast.

Keap logo
Keap
CRM
0.0

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

◆ Current state

Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.

◆ Where it's heading

Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.

◆ Prediction

The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.

Alternatives to GroupOffice and Keap

Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either GroupOffice or Keap.

See all GroupOffice alternatives → · See all Keap alternatives →

Recent activity from GroupOffice and Keap

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 3d agoGroupOfficeGroupOffice 26.0.56 maintenance build
  2. 3d agoGroupOfficeGroupOffice 25.0.114 previous-line maintenance build
  3. 9d agoGroupOfficeGroupOffice 26.0.55 maintenance build
  4. 14d agoGroupOfficeGroupOffice 26.0.54 maintenance build
  5. 16d agoGroupOfficeGroupOffice 26.0.53 maintenance build
  6. 17d agoGroupOfficev26.0.52
  7. 9mo agoKeapLegal/privacy footer (scraper noise)
  8. 9mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
  9. 10mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
  10. 11mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
  11. 11mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
  12. 11mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know

Frequently asked questions

What is the difference between GroupOffice and Keap?

Both compete on the same themes — crm — within CRM. GroupOffice is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is GroupOffice better than Keap?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. GroupOffice is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.

What are the best alternatives to GroupOffice?

Top GroupOffice alternatives in CRM are ranked by recent ship velocity. Browse the "GroupOffice alternatives" section above for the current picks, or visit /alternatives/groupoffice for the full list with editorial commentary on each.

What are the best alternatives to Keap?

Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.