Twenty
Twenty 2.53 lets apps lock field permission actions, a day after role-aware relation pickers.
Comparison · CRM
Keap vs Twenty
A side-by-side editorial comparison of Keap and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
Keap vs Twenty: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is Twenty?
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
Twenty 2.52.0 has a breaking change: apps can now connect accounts through their own authorization flow, and members manage personal app connections from preferences. The release also adds inbox thread sharing, global chat commands, email approval review, and weekly AI credits shown in chat. Much of the rest rebuilds record-form editing for emails, phones, links, files and addresses, and brings back table and toggle controls lost in 2.51's TipTap switch.
Keap vs Twenty: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Twenty
5.0CRM
Twenty 2.52 lets apps run their own account-connection flows and adds inbox sharing.
◆ Current state
Twenty 2.52.0 has a breaking change: apps can now connect accounts through their own authorization flow, and members manage personal app connections from preferences. The release also adds inbox thread sharing, global chat commands, email approval review, and weekly AI credits shown in chat. Much of the rest rebuilds record-form editing for emails, phones, links, files and addresses, and brings back table and toggle controls lost in 2.51's TipTap switch.
◆ Where it's heading
Twenty is pushing its app platform outward: third-party apps now own their auth and channels, and SDK packages ship in lockstep with core. Alongside it, the product is building a shared inbox and an AI chat with metered credits and human approval steps. The editor and form work shows a team still paying down 2.51's TipTap migration.
◆ Prediction
Expect a 2.52.x patch round for the new connection flow and record-form bricks, and more approval-gated AI actions in chat. Removal of the deprecated blocknote sub-field is still pending.
Alternatives to Keap and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Twenty.
IntegCRM
IntegCRM keeps building out invoicing, bookings, forms and email for service businesses.
Folk
folk ships a French interface weeks after moving its data storage to Europe.
GroupOffice
GroupOffice patches its current 26.0 line and the older 25.0 line on the same afternoon.
Close CRM
Close takes Chloe Chat out of beta for every customer, a month after OIDC SSO.
Corteza
Corteza 2026.9.0 goes final after a week of single-fix candidates.
Recent activity from Keap and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 23h agoTwentyTwenty 2.53.1: apps can lock permissions on their own fields
- 23h agoTwentyTwenty SDK 2.53.1: apps can lock field permission actions
- 23h agoTwentyTwenty 2.53.0: docs translation update only
- 23h agoTwentyTwenty SDK 2.53.0: docs translation update only
- 1d agoTwentyTwenty 2.52: app-owned account auth, inbox sharing, chat commands
- 2d agoTwentyTwenty SDK packages npm publish run (2.52.0)
- 9mo agoKeapLegal/privacy footer (scraper noise)
- 9mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 10mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 11mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 11mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 11mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. Twenty is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Twenty is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.