Plain
Plain built an autonomous support agent, and has now built the controls to trust it.
A side-by-side editorial comparison of DoneDone and Frill — release velocity, themes, recent moves, and the top alternatives to consider.
Small, customer-requested fixes all summer — then the first automation engine.
DoneDone ships in a tight loop with users: reorderable checklist items, tags in CSV exports, collapsible Kanban columns, more board sort fields, and activity feeds that hide status noise by default. Several entries name the customer request that prompted them. On August 7 the pattern broke with Workflow Automations, the first release in this window that adds behavior rather than tidying existing behavior.
Frill is turning its feedback board from a destination into something machines read on demand.
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
DoneDone ships in a tight loop with users: reorderable checklist items, tags in CSV exports, collapsible Kanban columns, more board sort fields, and activity feeds that hide status noise by default. Several entries name the customer request that prompted them. On August 7 the pattern broke with Workflow Automations, the first release in this window that adds behavior rather than tidying existing behavior.
The through-line is reducing friction in a board people already live in, and Workflow Automations extends that logic one step: instead of a cleaner view of manual work, the status change itself now sets due dates and attaches checklist templates. Checklist Templates got management improvements in July and are the object of the new automation in August, which suggests templates are being built up as the standardization primitive the product organizes around.
The automation surface starts narrow — two actions on one trigger — so the obvious next steps are more triggers than status change and more actions such as assignment or notification. The customer-request cadence in these entries suggests those will arrive in the same incremental way.
The MCP server is the centrepiece: ten tools, one API key, no configuration, callable from Claude, ChatGPT, Cursor or Intercom Fin, and included on every plan rather than gated. The Chrome extension follows the same instinct from the capture side — grab an idea wherever you spot it, and collapse a long help desk thread into a clean idea with an AI summary in one click. Behind both sits the June groundwork: a public npm SDK, multiple API keys, webhook handling, and MCP in public beta.
Frill is systematically removing the requirement to be in Frill. Capture moves to wherever the conversation already happens; retrieval moves to whatever assistant the team already uses. That reframes the product as the feedback store rather than the feedback interface, and the pricing decision reinforces it — putting MCP on every plan optimises for the corpus being queried, not for upsell. The earlier enterprise work (EU hosting, EntraID SSO, CSP) is what makes that store trustworthy enough to hold the data.
Expect write paths to follow the read paths — an assistant that can already ask what users want will next be expected to file, merge and status ideas — and expect more capture surfaces beyond the browser extension.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either DoneDone or Frill.
Plain built an autonomous support agent, and has now built the controls to trust it.
Sleekplan rebuilt itself around AI triage, then put the feedback board inside ChatGPT.
Comm100 publishes steadily about AI support — none of it is Comm100 shipping anything.
respond.io is layering an agent-authoring copilot and consumption billing on top of its omnichannel inbox.
Hatz sells through MSPs, and its roadmap has started to serve the partner more than the end user
A teaser-only content feed making one argument: AI in the contact center fails on knowledge, not models.
See all DoneDone alternatives → · See all Frill alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Frill is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Frill is currently shipping more aggressively (velocity 6.3 vs 5.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top DoneDone alternatives in Support are ranked by recent ship velocity. Browse the "DoneDone alternatives" section above for the current picks, or visit /alternatives/donedone for the full list with editorial commentary on each.
Top Frill alternatives in Support are ranked by recent ship velocity. Browse the "Frill alternatives" section above for the current picks, or visit /alternatives/frill for the full list with editorial commentary on each.